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OTT vs. CTV: What’s in a Name?
Executive Summary Over the last few years, streaming services have exploded and have made the terms “OTT” and “CTV” (defined below) popular. Unfortunately, people also tend to use them interchangeably, which is fine for casual conversations, but makes for some real confusion when we need to be specific. Common questions […]
Tech Lab Introduces Additional Consumer Privacy Safeguards into Content and Audience Taxonomies
In Public Comment Until April 30 Consumer trust – and our ability to demonstrate the responsible handling of consumer data – is foundational to our industry’s role in supporting independent content and services on the open internet. IAB and IAB Tech Lab member companies, as part of ongoing efforts to […]
Explaining the Privacy Sandbox Explainers
With the Chrome announcement of a two-year target timeline to kill the third-party cookie, we thought it would be useful to help make sense of Chrome’s proposals to address advertising use cases without third-party cookies. The Context First, at this time all four major browsers have publicly disclosed a privacy […]
IAB Tech Lab Releases for Comment Common Ad Transport Standard (CATS) for Direct Buying and Selling of Digital Media
SAN FRANCISCO (March 26, 2020) – IAB Tech Lab today released CATS (Common Ad Transport Standard) for public comment for a 30-day period until April 24. […]
Project Rearc: An Industry Collaboration to Rearchitect Digital Marketing
We just wrapped a very timely and active IAB Annual Leadership Meeting. During this event, IAB and IAB Tech Lab introduced Project Rearc, an initiative to get stakeholders across the digital advertising and media supply chain working together to make the internet a better place for consumers – marrying the […]
IAB Tech Lab Releases V1 Technical Specifications for IAB CCPA Compliance Framework for Publishers & Technology Companies
By Jennifer Derke Today, the IAB Tech Lab is releasing version 1.0 of the technical specifications for the IAB CCPA Compliance Framework, and is encouraging digital property owners and ad platforms to begin their technical implementation efforts. The Framework supports compliance with the CCPA for the digital advertising ecosystem. The […]
IAB & IAB Tech Lab Release CCPA Compliance Framework for Public Comment
NEW YORK, NY (October 22, 2019) – IAB, the trade association for the digital media and marketing industries, and its affiliated standard-setting organization, the IAB Technology Laboratory, today released for public comment the IAB California Consumer Privacy Act Compliance Framework for Publishers and Technology Companies to help digital publishers and […]
SpotX Chief Scientist Neal Richter Elected as Chairman of IAB Tech Lab Board of Directors
NEW YORK, NY (October 17, 2019) – The IAB Technology Laboratory (Tech Lab) today announced that SpotX Chief Scientist Neal Richter was elected by its board of directors as the new chair. In this position, Richter will play a key role in guiding the Tech Lab’s work to evolve privacy-compliant standards […]
A Proposal for Enhanced Accountability
By Jordan Mitchell As consumers today, we live in a digital media universe built upon open standards. Open standards, and indeed the open architecture of the internet, fueled tremendous innovation over the last 20+ years, resulting in the digital services and conveniences we appreciate regularly. However, open standards can also […]
The Evolution of the Internet, Identity, Privacy, and Tracking – How Cookies and Tracking Exploded, and Why We Need New Standards for Consumer Privacy
By Jordan Mitchell It’s time we speak frankly about a very personal matter: your privacy on the internet. It seems everyone these days wants to protect it. The European Union enacted a sweeping new set of laws, the General Data Protection Regulation (GDPR), to safeguard it. The California Consumer Privacy […]