Author: jasmine
US State Privacy Signals Finalized – IAB Tech Lab Urges the Industry to Start Building Now
When the Global Privacy Platform (GPP), a user consent and preference communication and transport protocol, was finalized at the end of September, we advised the industry to begin building to it and to prepare for new US state-level privacy signaling support to come shortly after. The state-level signals were released […]
Privacy Enhancing Technologies Evolution Series (Part 2)
This whitepaper is a summary of the IAB Tech Lab’s event on September 22nd, 2022, the second session in a series on the topic of Privacy Enhancing Technologies (PETs). A recording of this event can be watched back here, and registration for the third event, 8 Dec, 2022 can be […]
IAB Tech Lab Releases Content Taxonomy 3.0; Continues Investment in SDA’s Contextual Features within CTV, Mobile, and News Content
The IAB Tech Lab is continuing to invest in our Taxonomy portfolio, today finalizing Content Taxonomy 3.0 from its public comment period. While core principles and taxonomical structures remain unchanged from 2.x, this update contains several important refinements to both orthogonal vectors and primary “aboutness” categories. Together, these updates will […]
Transparency for All
IAB Tech Lab’s Transparency Center, launched in summer of 2021, is a centralized resource for metadata about participants in the ad tech ecosystem. This includes data from IAB Tech Lab specifications like Authorized Digital Sellers (ads.txt) and Sellers.json, as well as newly added Audience Segment Metadata from companies that have […]
SHARC! We’re Going to Need a Bigger…Team!
We’re building a new API-managed container for handling ads cross-platform, but we need your help! What is SHARC? SHARC is an acronym for Safe HTML Ad Richmedia Container. For those of you familiar with SafeFrame or MRAID, SHARC is a new development aimed at taking the best of both worlds […]
International Communications: Updates for Asia-Pacific (APAC) Digital Advertising Community
Hopefully, all of you and your loved ones are safe. In the recent months, some of the countries in the region did face challenging times but salute to the indomitable human spirit, we all have fought back and have emerged stronger and more determined against the pandemic menace. Caution is […]
The Year to Adopt CATS
Part1: Why we need Common Ad Transport Standard (CATS), the privacy-first, extensible, and interoperable solution to transport information with a VAST ad request that is available now. It’s time to have a chat about a temporary measure that was put in place to deliver information via macros to digital video […]
IAB Tech Lab APAC Engagement in Q2 2021
Continuing to build on our presence and commitment to the Asia Pacific region (APAC), we at IAB Tech Lab have launched an APAC communications page to serve as a repository of information on our activities in the region. Key sections of interest are: Past Events – recordings of all of […]