Audio & Video
OTT IFA Guidance Update Clarification
Update on the Identifier for Advertiser field in OTT Guidance doc
Introducing UniversalAdId Support in OM SDK
OM SDK now supports the ACIF Universal Ad ID field. Find out how!
FAST Return On Investment in Advertising
Tech Lab Member DirectTV provides their perspective on practical steps to improving Return on Investment with FAST CTV Advertising
Who’s got the (Creative) Ad ID?
Defining the Responsibilities and Benefits of ACIF adoption for All CTV supply chain Stakeholders
CTV Industry Survey Launched by IAB Tech Lab’s Ad Format Hero Task Force
IAB Tech Lab’s Ad Format Hero Task Force has launched an Industry Survey to standardize CTV Ad Formats. Respond by April 20
ACIF Validation API specification is ready for Implementation!
Finalized versions of ACIF and the ACIF Validation API specification released
Tech Lab releases Ad Creative ID Framework (ACIF) Validation API for Public Comment
ACIF (Ad Creative ID Framework) validation API released for public comment
The VAST CTV Addendum 2024 is Ready for Implementation!
Backwards compatibility for VAST 2.0 and above to support features that enable ad serving across all TV-viewing environments
Announcing the Ad Creative ID Framework to Improve Connected TV Advertising Experience
IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the Ad Creative ID Framework (ACIF). This framework supports the use of registered creative IDs that persist in cross-platform digital video delivery, in particular Connected TV (CTV) environments. IAB Tech Lab invites industry stakeholders to participate in public […]
Press Release: OM SDK for CTV is EXPANDING COVERAGE to include LG and Samsung TVs
We’re pleased to announce additional CTV coverage within OM SDK as we launch OM SDK 1.5 with support for Samsung and LG TVs! Read the press release here to learn more about why this is an important step forward for measurement standards in the CTV ecosystem. To learn more about the […]