Audio & Video

Guidelines for CTV/OTT Device and App Identification

By Amit Shetty With the growth of Connected TV (CTV), Set Top Boxes, and other Over-The-Top (OTT) devices, and the explosion in streaming video services, the OTT space is fast becoming one of the most important segments of video advertising. With this growth comes many technical challenges. The wide range […]

December 20, 2019 / More

The Time For The Over-the-Top Identifier for Advertising (OTT IFA) Is Now!

By Bennett Crumbling, J. Allen Dove, Chris Gordon, Courtney Rogers & Amit Shetty How many times have you had this experience on your over-the-top video (OTT) device when you are watching a program and you see a commercial for the same car about 10 times in an hour? Yet, you already bought […]

December 12, 2018 / More

Upgrading Video Ad Delivery Workflows with VAST 4.1

By Pieter Mees, Timothy Olds, Simon Trasler Possibly one of the most important new features in VAST 4.1 (Digital Video Ad Serving Template) is the specification of how to perform ad requests, which tackles a number of long-standing industry challenges and opens a path to more efficient video advertising. This […]

December 10, 2018 / More

VAST Interactive Templates: Simplifying Interactivity Standards with VAST 4.1

By Michael Tuminello, Aron Schatz, Jesse Leikin VAST (Digital Video Ad Serving Template) and VPAID (Digital Video Player Ad Interface Definition), despite being old enough to pre-date the rise of mobile and over-the-top (OTT) advertising, have thus far resisted a wholesale update. However, as detailed in the IAB Tech Lab’s […]

November 27, 2018 / More

VAST 4.1 – Now With Audio Power!

By Jonathan Eccles and Jean-Luc Wasmer With the release of the latest version of the Digital Video Ad Serving Template, VAST 4.1, ad tech companies, servers, and publishers will finally be able to unify existing video ad specifications with the quickly growing digital audio ad market. The separate Digital Audio […]

November 20, 2018 / More

VAST 4.1 & Open Measurement – the long awaited video verification solution!

By Jon Guarino and Phil Harris Digital Video Ad Standard Template (VAST) 4.0 represented an essential rethinking of third-party verification on video inventory. Previously, running measurement code was possible only through Video Player-Ad Interface Definition (VPAID) media files, which would necessarily obscure and delay the actual creative content. This […]

November 14, 2018 / More

IAB Tech Lab Releases Final Version of VAST 4.1

By Amit Shetty The Digital Video Ad Serving Template Version 4.1 (VAST 4.1) was released for public comment on June 14th 2018, and received an unprecedented amount of feedback, reflecting the level of interest in this release of VAST. Following discussions in the Digital Video Working Group, we are now […]

November 8, 2018 / More

Podcast Metrics: The Next Generation

By Steve Mulder, Senior Director of Audience Insights, NPR The explosive growth of podcast listening shows no signs of slowing. An estimated 67 million Americans over 12-year old listen to podcasts monthly, according to Edison Research, up significantly compared to just a year ago. As with any emerging medium, measurement […]

December 14, 2017 / More

Simplifying Video Ad Delivery

By Amit Shetty Over the last few months we have been asked a number of questions about the use of various video ad tech standards. We have seen a number of changes in the space like diminishing browser support for Flash, as well as major growth in mobile and Over-the-Top […]

November 9, 2017 / More

The Case for Dynamic Music Creative

By: Brian Ales, Triton Digital In my past life as a working music composer, I wrote and produced more than my share of music for advertising. From there, I slid into the music technology space, and from there on to my current work in audio adtech – but it’s still […]

October 27, 2017 / More

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