Supply Chain & Foundations
A New Paradigm for Publishers with Trusted Server
Introducing Trusted Server a new paradigm for Publishers to take back control of their ad tech stack
Content Is King: Adding Extended Content Identifiers to OpenRTB
Bringing content adjacent messaging to OpenRTB via extended content identifiers by Rob Hazan, Index Exchange. In Public comment until 4/10/25
Filling the Cart: The Product Listing Ad updates you need
The Product Listing Ad extension in OpenRTB was finalized in January 2025 by IAB Tech Lab.
CTV Ad Format Hero initiative launched by IAB Tech Lab
IAB Tech Lab announces the launch of its latest initiative, “Ad Format Hero,” aimed at standardizing emerging Connected TV ad formats.
Introducing Initial OpenRTB Support for the Protected Audience API
Google’s Privacy Sandbox introduces a number of APIs that impact how advertising is bought and sold. Some of them, like TOPICS, are relatively straightforward and were successfully mapped to existing programmatic constructs. Others, like the Protected Audience API, are significantly more complex and require the evolution of OpenRTB for clear […]