Ad Tech

By Jennifer Derke The IAB Tech Lab ads.txt aggregator tool crawls the web, providing regular updates on brand safe inventory, so you can be sure you’re investing your money in the right places. Specifically, the Aggregator: Eliminates ad fraud (specifically, misrepresented domains) by crawling the web – more than 2M domains […]

By Shailley Singh We announced the formation of the Blockchain Working Group on September 18, 2017 under the leadership of Richard Bush, President, NYIAX, and Michael Palmer, Director, GroupM. This was followed by a live member event on October 18 at MetaX HQ in Santa Monica and a kick-off meeting […]

By Jennifer Derke First launched in September 2017, ads.txt has seen rapid adoption by the digital advertising industry. There are over 2 million domains with ads.txt files, and buyers are committing to buying ads.txt inventory. However, full adoption of ads.txt requires that buyers are specifically validating each of the sellers […]

By Sam Tingleff Recently there have been multiple stories in the industry press hinting that the ads.txt specification has a “loophole” or is otherwise flawed in a way that is being exploited within the mobile app programmatic ecosystem. The Forensiq report specifically, and miscommunication in the press, was flawed in […]

By Jennifer Derke Today, IAB Tech Lab and IAB Europe released the Transparency and Consent Framework’s Mobile In-app Specifications as a final version ready for widespread industry adoption. No significant changes were made to the specs in the process of finalization. Tech Lab’s GDPR Mobile Subgroup reviewed the specifications and […]

By Anissa Connor GDPR enforcement date has arrived, and along with it a plethora of compliance requirements for the global digital advertising ecosystem.  The applicability of GDPR across our industry has presented an enormous opportunity for collaboration, and IAB Tech Lab has been engaging with industry stakeholders to develop important […]

By Jordan Mitchell We’re pleased to announce that IAB Tech Lab has acquired the DigiTrust solution, is hiring the team, and will support increasing global adoption of the DigiTrust neutral ID service. Additionally, IAB Tech Lab will work to integrate DigiTrust capabilities with existing and emerging technology standards for digital […]