OTT
Announcing the OTT Technical Working Group
By Amit Shetty As my IAB counterpart Eric John blogged about a few weeks ago, the Over-The-Top (OTT) video streaming revolution is already taking place. With it comes a number of business and technical opportunities as well as challenges for the advertising industry. While OTT brings the possibility of building […]
Evolution of Podcast Metrics
By Rockie Thomas Like many new digital media formats, Podcasting is the marriage of old and new. It combines the strengths of traditional radio’s episodic spoken word, great creative narrative and effective advertising formats, with the strengths of digital media’s diverse distribution and consumption choices that can literally […]
VAST 4.0 Arrives, Championing the Technology Behind the Growth of Digital Video Advertising
By Amit Shetty Over the last few years, digital video has been in hyper growth mode, with a projected 80% of all internet traffic expected to be video by 2018. This is because of improvements in video technology, wider viewing device options, and an increase in content made available online […]
VAST 4.0 Arrives, Championing the Technology Behind the Growth of Digital Video Advertising
By Amit Shetty Over the last few years, digital video has been in hyper growth mode, with a projected 80% of all internet traffic expected to be video by 2018. This is because of improvements in video technology, wider viewing device options, and an increase in content made available online […]