Blog

Introducing “Tech Lab Asks the Industry” A new Social Media poll series to engage more with the digital advertising industry

Takeaways from IAB Tech Lab’s first event of 2025 – Signal Shift: Addressability in the Privacy Era – as the industry innovates to grow

IAB Tech Lab’s position on how to use diligence and transparency standards to police the digital advertising supply chain

Learn why IAB Tech Lab is launching the “Women of Tech Lab” initiative

Technical Standards for Digital Media’s New Frontiers We heard from many digital ad industry constituents that 2024 was a watershed year for the IAB Tech Lab as we successfully executed 79 new initiatives. If the industry thought we were busy in 2024, buckle up because the IAB Tech Lab product […]

We’ve identified four key resolutions we recommend the industry embrace to drive growth and success in 2025 and beyond.

Published: December 18, 2024 The end of 2024 also marks Tech Lab’s self-reflection process. I know many hate annual reviews, especially writing about their own performance.  Secretly, I love it.  As a product leader, I believe reflecting on my performance includes reflecting on what my team accomplished. Were they able […]

Published: December 16, 2024 Last month, Tech Lab shared our perspective on the latest industry buzz word–curation. Our solution, the Curation Framework, highlighted that what is old becomes new again. The Seller Defined Audiences specification, released two years ago, achieves many of the same goals that curation strives for. In […]

Read about 4 key themes from IAB Tech Lab’s I Want my CTV 2024 event in this recap