AI in Advertising
The Agentic Web Is Here and It Needs Standards Too
What you missed at the SOLD OUT Tech Lab Summit: Welcome to the Agentic Web on May 28 in NYC
Rebuilding Signal, Proving Privacy, and Preparing for Agentic Advertising at Signal Shift NYC 2026
IAB Tech Lab’s Signal Shift was in NYC on March 19 covering privacy considerations in the age of agentic advertising and signal loss
Why Taxonomies Matter in the AI Age
Learn how Taxonomies continues to matter in an AI world and how a donation from Mixpeek can help you upgrade.
Resolve to Update Your Tech Lab Standards in 2026
New Year’s Resolutions from IAB Tech for the digital advertising industry to create efficiency and to grow in 2026
Traversing New Ad Tech Trails in a Year of Shifting Priorities, Bunny Hills (and the odd Avalanche)
In a tumultuous year, Tech Lab’s VP of Product Jill Wittkopp, reflects on the roadmap hits and misses on 2025
Dispatches from London on the Future of Programmatic, LLM Monetization, and the Agentic Web
The Future of Programmatic in the age of AI was in the air an IAB Tech Lab’s 2025 International Summit. Check out the key takeaways
What you missed at Signal Shift West Coast
IAB Tech Lab’s Signal Shift West Coast on September 25, 2025, brought together industry leaders in Mountain View, California to tackle the most pressing challenges in Privacy, Addressability, and advertising solutions for a world with fewer cookies and reduced signals.
The Evolution of Curation: From Static Deals to Real-Time Precision
Curation has become an essential part of digital advertising. Onetag explains how that requires precision when creating and transaction on deals.
A Protocol Buffers standard for OpenRTB
Why a Protocol Buffers standard for OpenRTB boosts programmatic technical integrations
Supply Chain API+ Adds New Feature for Sellers
IAB Tech Lab’s Supply Chain APIs add Supply Chain Validation for Sellers feature helping sellers understand where their domain is listed