Privacy
Privacy Taxonomy Implementation Guidelines are Open for Public Comment
IAB Tech Lab releases the Privacy Taxonomy Implementation Guidelines for public comment until April 17, 2025
From Platform to Protocol: Renaming the GPP
Why IAB Tech Lab is renaming the Global Privacy Platform to the Global Privacy Protocol in Feb 2025
GPP Update: Important Changes to Inform Your Data Privacy Roadmap
Addition of 6 States and the MSPA Us National Section to the GPP now finalized post public comment period.
Announcing the finalized Accountability Platform
Finalizing the Accountability Platform, which is designed to foster transparency and trust within the digital advertising ecosystem.
IAB Tech Lab Releases System Requirements for Proprietary Ad Systems
Industry requirements intended to support companies building privacy-focused proprietary advertising systems.
GPP Implementation Guidelines release for Public Comment
IAB Tech Lab releases GPP implementation guidelines for public comment to help companies streamline regulatory compliance
Tech Lab releases ADMaP supporting privacy-centric attribution
Tech Lab’s PAIR protocol provides a privacy-centric approach for advertisers and publishers to match and activate their first-party audiences
Tech Lab releases PAIR protocol for the industry
Tech Lab’s PAIR protocol provides a privacy-centric approach for advertisers and publishers to match and activate their first-party audiences
Tech Lab Unveils New Privacy Taxonomy
New US States – Delaware, Iowa, Nebraska, New Hampshire, New Jersey, and Tennessee added to the Global Privacy Platform
Tech Lab announces updates to the GPP US National Section with the Multi-State Privacy Agreement
New US States – Delaware, Iowa, Nebraska, New Hampshire, New Jersey, and Tennessee added to the Global Privacy Platform