Privacy
Announcing the finalized Accountability Platform
Finalizing the Accountability Platform, which is designed to foster transparency and trust within the digital advertising ecosystem.
IAB Tech Lab Releases System Requirements for Proprietary Ad Systems
Industry requirements intended to support companies building privacy-focused proprietary advertising systems.
GPP Implementation Guidelines released for Public Comment
IAB Tech Lab releases GPP implementation guidelines for public comment to help companies streamline regulatory compliance
Tech Lab releases ADMaP supporting privacy-centric attribution
Tech Lab’s PAIR protocol provides a privacy-centric approach for advertisers and publishers to match and activate their first-party audiences
Tech Lab releases PAIR protocol for the industry
Tech Lab’s PAIR protocol provides a privacy-centric approach for advertisers and publishers to match and activate their first-party audiences
Tech Lab Unveils New Privacy Taxonomy
New US States – Delaware, Iowa, Nebraska, New Hampshire, New Jersey, and Tennessee added to the Global Privacy Platform
Tech Lab announces updates to the GPP US National Section with the Multi-State Privacy Agreement
New US States – Delaware, Iowa, Nebraska, New Hampshire, New Jersey, and Tennessee added to the Global Privacy Platform
Expanding GPP Coverage: State-Specific Privacy Updates
New US States – Delaware, Iowa, Nebraska, New Hampshire, New Jersey, and Tennessee added to the Global Privacy Platform
Press Release: IAB Tech Lab Finalizes Data Deletion Request Framework to Streamline Digital Ad Supply Chain Privacy Compliance
IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the release of the final Data Deletion Request Framework, following the conclusion of two extensive public comment periods. This milestone signifies an important step forward in handling consumer data privacy concerns within the digital advertising supply chain, with […]
Multi-State Privacy Agreement and Global Privacy Platform Update
The IAB Tech Lab’s Global Privacy Platform (GPP) is a technical protocol designed to streamline the transmission of privacy and consumer choice signals across the digital advertising ecosystem (e.g., between publishers, advertisers, and adtech intermediaries) and help its participants adapt to regulatory demands across markets. The GPP currently supports the […]