Privacy
Press Release: IAB Tech Lab Finalizes Data Deletion Request Framework to Streamline Digital Ad Supply Chain Privacy Compliance
IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the release of the final Data Deletion Request Framework, following the conclusion of two extensive public comment periods. This milestone signifies an important step forward in handling consumer data privacy concerns within the digital advertising supply chain, with […]
Press Release: OM SDK for CTV is EXPANDING COVERAGE to include LG and Samsung TVs
We’re pleased to announce additional CTV coverage within OM SDK as we launch OM SDK 1.5 with support for Samsung and LG TVs! Read the press release here to learn more about why this is an important step forward for measurement standards in the CTV ecosystem. To learn more about the […]
Multi-State Privacy Agreement and Global Privacy Platform Update
The IAB Tech Lab’s Global Privacy Platform (GPP) is a technical protocol designed to streamline the transmission of privacy and consumer choice signals across the digital advertising ecosystem (e.g., between publishers, advertisers, and adtech intermediaries) and help its participants adapt to regulatory demands across markets. The GPP currently supports the […]
Introducing Initial OpenRTB Support for the Protected Audience API
Google’s Privacy Sandbox introduces a number of APIs that impact how advertising is bought and sold. Some of them, like TOPICS, are relatively straightforward and were successfully mapped to existing programmatic constructs. Others, like the Protected Audience API, are significantly more complex and require the evolution of OpenRTB for clear […]
TCF Canada v1.1 & GPP String v1.1 Released for Public Comment
IAB Tech Lab released updates to the TCF Canada section string and GPP core string specifications for a 30-day public comment period. The TCF Canada section was first launched in October 2022 to help the industry comply with Canadian privacy laws. The TCF Canada section makes use of the Global […]
US State Privacy Signals Finalized – IAB Tech Lab Urges the Industry to Start Building Now
When the Global Privacy Platform (GPP), a user consent and preference communication and transport protocol, was finalized at the end of September, we advised the industry to begin building to it and to prepare for new US state-level privacy signaling support to come shortly after. The state-level signals were released […]
Privacy Enhancing Technologies Evolution Series (Part 2)
This whitepaper is a summary of the IAB Tech Lab’s event on September 22nd, 2022, the second session in a series on the topic of Privacy Enhancing Technologies (PETs). A recording of this event can be watched back here, and registration for the third event, 8 Dec, 2022 can be […]
IAB Tech Lab Releases for Public Comment Specifications for New Privacy Strings that Replace the US Privacy Framework and Help to Address Upcoming Privacy Laws in 5 States
On September 28, we released the Global Privacy Platform (GPP), a multi-jurisdictional protocol that enables communication of user consent and preference signals through the digital advertising chain. In the announcement we mention that new signals to support US state regulations were forthcoming and we’re happy to announce today that they […]