Privacy

Updates to TCF to Support Policy Version 5.0.b are Open for Public Comment

Updates have been made to TCF to support policy version 5.0.b. Public Comment open until June 29, 2026

May 29, 2026 / More

iubenda Member Perspective on 1st Party Data and Consent

First-party Data Begins with Consent

iubenda’s CMO explains how GPP and TCF are essential tools in managing user digital consent

May 7, 2026 / More

Privacy Taxonomy as Agentic Privacy Guardrails

As AI Agents Transform Digital Advertising, Where’s the Privacy Architecture?

IAB Tech Lab’s Rowena Lam explains how the Privacy Taxonomy is an essential component of guardrails for Agentic Advertising

April 14, 2026 / More

What are PETs? (The privacy kind, not the furry kind!)

Privacy Enhancing Technologies or PETs are growing in popularity. Here’s a quick pros and cons guide to 4 of the most used PETs

March 19, 2026 / More

TCF Device Storage Duration & Access Disclosure v1.1 is open for public comments

Public comment period is open until December 1, 2025 IAB Tech Lab, in partnership with IAB Europe, continues to advance and enhance the Transparency and Consent Framework (TCF) to address the evolving expectations of users, regulators, and registered framework participants. The update to the Device Storage Duration & Access Disclosure will […]

October 30, 2025 / More

Fall 2025 Public Comment Period Now Open for Global Privacy Protocol and Data Deletion Request Framework Updates

2025 updates to two key technical specifications: the Global Privacy Protocol (GPP) and the Data Deletion Request Framework (DDRF)

October 23, 2025 / More

TCF v2.3 is open for public comment

Public comment period is open until May 19, 2025 IAB Tech Lab, in partnership with IAB Europe, continues to advance and enhance the Transparency and Consent Framework (TCF) to address the evolving expectations of users, regulators, and registered framework participants. This update will provide greater clarity for certain vendors on whether […]

April 17, 2025 / More