Privacy
IAB Tech Lab Releases for Public Comment Specifications for New Privacy Strings that Replace the US Privacy Framework and Help to Address Upcoming Privacy Laws in 5 States
On September 28, we released the Global Privacy Platform (GPP), a multi-jurisdictional protocol that enables communication of user consent and preference signals through the digital advertising chain. In the announcement we mention that new signals to support US state regulations were forthcoming and we’re happy to announce today that they […]