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Final Version of App-ads.txt Ready for Adoption to Fight Inventory Fraud in Mobile Apps and OTT
App Support for Authorized Digital Sells List, app-ads.txt, is Finalized After Beta Period Today, March 13 2019, IAB Tech Lab’s OpenRTB working group is releasing the final version of the app-ads.txt specification. App-ads.txt is an extension of the original ads.txt standard which provides a mechanism for content owners […]
OpenDirect 2.0 Ready for Industry Adoption
By Jennifer Derke To improve order management in a programmatic world, OpenDirect 2.0 has been finalized and is now ready for full industry adoption. This finalization comes on the heels of major overhaul of the IAB Tech Lab’s OpenMedia programmatic technology stack. Updates to the spec after the public comment […]
IAB & IAB Tech Lab Recognize Outstanding Digital Marketing Leaders with 2019 Sales and Service Excellence Awards
2019 IAB Tech Lab Service Excellence Awards: The IAB Tech Lab Service Excellence Awards recognize the important contributions of members of IAB Tech Lab’s commit groups, working groups, and task forces. [..]
So, You’d like to Propose a Change to OpenRTB/AdCOM…
So, You’d like to Propose a Change to OpenRTB/AdCOM… Sam Tingleff and Jennifer Derke flickr: volvob12b Like a monarch butterfly, new proposals to the OpenRTB standard do not begin life as a beautiful, fully formed creature. In this post we hope to first clarify some of the misconceptions […]
IAB Tech Lab Launches Podcast Measurement Compliance Program
NPR and Rawvoice/Blubrry Earn First Seals of Compliance. The IAB Technology Laboratory Podcast Measurement Compliance Program has entered[..]
Open Measurement Software Development Kit for Mobile in-app Advertising Gains Global Adoption, Enabling Viewability Measurement on 2 Billion Devices Globally
Media Rating Council Supports IAB Tech Lab OM SDK Certification to Promote Adoption; 17 Companies from U.S., Europe & Asia Already Certified. [..]
IAB Tech Lab Supports GDPR Transparency and Consent Solutions
RELEASING AN OPENRTB GDPR ADVISORY AND LAUNCHING THE IAB TECH LAB GDPR TECHNICAL WORKING GROUP IAB Tech Lab has taken the steps to support the advertising industry adherence to the General Data Protection Regulation (GDPR). The GDPR, which becomes enforceable on May 25, 2018, promotes more control for European internet […]
A Deeper Look into VAST 4.0 and the Universal Ad ID
By Jarrett Wold, AD-ID and Amit Shetty, IAB Tech Lab Ad-ID and the IAB Tech Lab have jointly published a white paper, “Five Use Cases for Video Ad Serving,” that demonstrates the importance of including Ad-ID as a registry value inside the UniversalAdId element in VAST 4.0. The white paper […]
Announcing the OTT Technical Working Group
By Amit Shetty As my IAB counterpart Eric John blogged about a few weeks ago, the Over-The-Top (OTT) video streaming revolution is already taking place. With it comes a number of business and technical opportunities as well as challenges for the advertising industry. While OTT brings the possibility of building […]
OpenRTB Native 1.2 Adds Dynamic Creative/Third Party Ad Serving Support
By Curt Larson I’m happy to announce that the OpenRTB Native Subgroup has released version 1.2 of the OpenRTB Native Ads API Specification for a 30-day public review period ending May 17, 2017. Major enhancements include support for third party ad serving, privacy flags, and new event tracking options. The […]