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OpenRTB Native 1.2 Adds Dynamic Creative/Third Party Ad Serving Support

By Curt Larson I’m happy to announce that the OpenRTB Native Subgroup has released version 1.2 of the OpenRTB Native Ads API Specification for a 30-day public review period ending May 17, 2017. Major enhancements include support for third party ad serving, privacy flags, and new event tracking options. The […]

By Shailley Singh Last year, I wrote about the Age of HTML5 Ads where I outlined IAB Tech Lab’s initiatives to support the industry transition to HTML5 creative. Since then more announcements from ad networks and ad tech companies have made it necessary for us to move even quicker to […]