Digital Video and CTV Ad Format Guidelines

The digital video marketplace continues to diversify and increase in complexity. From the players embedded on websites, to varied screen sizes of mobile devices, and to the increasingly high resolutions of connected TVs, developing ad creatives that can play cross-screen has become more challenging.

Released for public comment March 31, 2022, the updated Digital Video and CTV Ad Format Guidelines aims to address this challenge by bringing more standardization of ad formats to the industry. The specifications outline details like file size, resolution, bitrate, colorspace, and other technical specifications for common players and TV ratios; and  also provides guidance on generating the multiple files needed to help improve “intelligent” creative selection in programmatic cross-screen placement.


Download Digital Video and CTV Ad Format Guidelines

Read the full press release

These proposed guidelines are open for public comment until April 29, 2022. Please submit your feedback using the contact details below.


IAB TECH LAB CONTACT

Katie Stroud
Senior Product Manager
support@iabtechlab.com