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REARC: Build for Privacy Series

February 16 @ 8:00 AM - 6:00 PM EST

It is time to build! Combined with Privacy Enhancing Technologies (PETs), the private internet is here. The ‘BUILD’ event series will bring together privacy technology and policy experts from publishers, advertising technology providers, and government regulators to discuss the development and application of new privacy-enhancing technologies, addressability solutions, and how to achieve compliance with government regulations based on Tech Lab’s compliance and audit frameworks. 

We will specifically discuss:

  • Privacy technology for regulatory compliance such as the Global Privacy Platform, Accountability Platform, Transparency and Consent Framework, and the Post-Transaction Consumer Rights Framework
  • Cookie-less Addressability Solutions like Seller Defined Audience (SDA), ID solutions and interoperability standards across ID resolution platforms
  • Data Clean Room technical standards and applications
  • Privacy Enhancing Technologies as the foundation for a sustainable and inherently private internet will dive into consumer privacy and data security use cases using core PETs applications such as differential privacy, multi-party and private computing, on device technologies like Privacy Sandbox. The discussions will focus on PETs’ utility for critical advertising use cases, including attribution, targeting, measurement, and frequency capping.

The Tech Lab Future of Privacy events are an opportunity to dive deep into the technologies and solutions being developed for addressability, privacy and data security and to understand their application, benefits and limitations. They will also provide a window into the future with insights and demonstrations of the application of PETs to the most pressing use cases and how to understand the privacy-enhancing changes being deployed by the big technology platforms.

These events combine the content of several of our past events into one comprehensive privacy-centric day and include local content. This event series is in-person, only.

We are still accepting speaker and sponsor applications for this event, if you’d like to be involved please reach out to: techlab@iabtechlab.com

Brands and agencies receive 50% off; please reach out to events@iabtechlab.com to request a discount code.

 

Additional events in this series will be:

 

Past, relevant events:

Addressability Solutions Roadshow 

Addressability System Designs, Moving from Strategy to Implementation. It’s Time to Build!

Privacy Enhancing Technologies Evolution Series: Part 1

Privacy Enhancing Technologies Evolution Series: Part 2

Privacy Enhancing Technologies Evolution Series: Part 3

 

 

Agenda Topics (subject to change)

REARC: Implement for Impact

Nearly four years after project REARC was launched in Feb 2019, we’ve made progress as an industry. We want to recap how far we’ve come, with releases like Seller Defined Audiences, Global Privacy Platform, and more upcoming in 2023.

The Future of Seller Defined Audiences

We’ll cover the latest on Seller Defined Audiences from the details of the specification to current learnings from the market.

Seller Defined Audiences in Action

Winner of Best of Tech Partner Awards 2022, we’ll dig deeper into the Seller Defined Audiences specification as well as current and future in market adoption.

Trust but Verify: Data Transparency Compliance

With the rise of Seller Defined Audiences, it’s important to support a compliance program that helps ensure adherence to the specification. This session will do a deep dive on the SDA complimentary spec, Data Transparency Standard, and the associated compliance program.

Buyers Guide: Data Cleanrooms

Choosing a clean room is no easy task. Know what to look for, what standards to ask about, and how to look for privacy protecting features beneath the pitches.

Holistic Identity Strategies: How to Prioritize When There is No Silver Bullet

The “new normal” technical landscape requires a portfolio of approaches to targeting, measurement, and attribution. How do you evaluate the various IDs available in market to prioritize your technical roadmap?

Navigating the Privacy, Legal, and Compliance World in 2023

Calling it an evolving market is an understatement. Check in with the experts on how to think about privacy compliance in the coming year. We’ll tackle process, prioritization, and new topics to keep on your radar.

Managing User Consent and Preference Across the Globe with the GPP

The Global Privacy Platform was released in September of last year and currently supports consumer consent and choice for multiple jurisdictions. Learn about how the GPP is helping the industry comply with privacy regulations throughout the globe.

Accountability Platform

A look at the Accountability Platform and how it can help with demonstrating conformity with consumer privacy and consent choices.

Post-Transaction Data Subject Rights

The process for complying with a consumer’s request to delete, access, or modify their data is manual and laborious. This session will provide a discussion on how these requests can be streamlined.

Applying of Differential Privacy

Differential privacy is a deterministic, mathematical way to measure and manage privacy and is the key technology being applied today in solutions enhancing privacy. This session will dive deep into the math and methods explaining different techniques used in differential privacy and example applications in AdTech.

Using PETS for Frequency Capping

As one of the key operational use cases for identifiers in advertising, it’s important to think about how new PET / XMM proposals will address it. Take a deep dive on privacy enhancing technologies in action.

So Many PETs, So Little Time

With so many PETs solutions in market and in discussion, it’s hard to keep track. In this panel we’ll pull apart all the new acronyms for the various measurement and attribution solutions. Get ready to hear expert thoughts on Apple’s SkAdnetwork and Private Click Measurement and the latest on Google’s Privacy Sandbox.

On Device Targeting

Another common topic in PETs is on device solutioning. We’ll hear from experts already making strides in development of on device audience targeting.

 

Speakers:

Rachel Blum

Principal Architect, Field CTO
Snowflake

Rachel is a Principal Architect and Field CTO at Snowflake specializing in Data Clean Room. As a clean room specialist, Rachel enables Snowflake’s customers, partners, and sales engineering teams on Snowflake’s unique  solutions.  She has been working in the data technology field for 25 years, and is a published author in BI technology (Microsoft PerformancePoint for Dummies, 2008). Rachel shares multiple patents for Snowflake Data Clean Room with her DCR Colleagues.

Rachel Blum

Principal Architect, Field CTO
Snowflake

Chuck Ennis

VP & GM, Data & Analytics
Scanbuy

Chuck Ennis is the Vice President and General Manager of Scanbuy’s Data business.

He is a both a data privacy advocate and data-driven marketing evangelist within AdTech/MarTech.  As the Addressability and Accountability paradigms in these industries recalibrate to privacy-first principles, Chuck works with all ecosystem stakeholders to align emerging data- and tech-stack standards for the common good. 

Scanbuy is a CPG industry leader in mobile engagement, working with innovative CPG brands to drive consumer growth, retention, and brand equity.  In complementary fashion, Scanbuy Data works with leading CPG Agencies on targeting/activation marketing campaigns, as well as a wide variety of emerging use cases where the highest quality data is required.  Scanbuy’s data is used in dozens of CPG Agencies across thousands of targeting/activation campaigns each month.

 

Chuck Ennis

VP & GM, Data & Analytics
Scanbuy

Rowena Lam

Sr. Director, Privacy & Data
IAB Tech Lab

Rowena Lam

Sr. Director, Privacy & Data
IAB Tech Lab

Jessica B. Lee

Partner, Chair, Privacy, Security & Data Innovations
Loeb & Loeb LLP

Jessica Lee co-chairs Loeb & Loeb’s Privacy, Security & Data Innovations practice. Jessica helps companies in the U.S. and around the world launch, market and monetize their digital products and content. She provides strategic privacy counselling to clients who are leveraging data in connection with programmatic and addressable advertising, voice technology, location-based tracking, smart devices and wearables, as well as emerging technologies, such as artificial intelligence and facial recognition. Jessica has assisted dozens of organizations design their privacy programs and operationalize U.S. and international privacy and data security requirements, including the General Data Protection Regulation (“GDPR”), and, more recently, the California Consumer Privacy Act (“CCPA”) and upcoming state privacy laws. Jessica is the Chair of the Cyber Security & Surveillance Committee of the International Bar Association and sits on the IAPP’s Publications Advisory Board.  Jessica is a supporter of the arts and serves as the Vice-Chair of the Board of Weeksville Heritage Center and sits on the Board of Directors for the Laundromat Project and Musicians on Call.

Jessica B. Lee

Partner, Chair, Privacy, Security & Data Innovations
Loeb & Loeb LLP

Brian May

Principal Engineer
Dstillery

Brian May is a Principal Engineer at Dstillery, focused on industry collaborations to improve the web through the development of privacy-respecting alternatives to legacy technologies, particularly those supporting AdTech. He is an active participant and contributor in a number of groups within IAB Tech Lab, Prebid, and the W3C. With nearly four decades of tech experience – in roles ranging from engineer to architect to CTO and founder – and close to two decades in AdTech, Brian brings a deep and broad understanding, and unique engineer’s perspective of the commercial web, to bear on his efforts. His experience, and a career-long preoccupation with making effective use of data, provide a robust foundation for making meaningful contributions to the evolution of the web. He is deeply appreciative of Dstillery for sharing his passion for improving the web and supporting his full-time efforts to do so.

 

 

 

 

 

 

 

 

 

 

 

Brian May

Principal Engineer
Dstillery

Scott Menzer

Co-Founder & COO
ID5

Scott joined ID5 in April 2018 and is the VP of Product and Operations. He works closely with customers to understand their challenges with identity, then designs product and services solutions that will benefit platforms, publishers, and consumers.

Prior to ID5, Scott spent almost 8 years at AppNexus where he led Services and Product Teams. While at AppNexus, he led the team that built Prebid.js, managed the technical and product deliverables for AppNexus’ most strategic client, and ran several product capabilities.

 

 

Scott Menzer

Co-Founder & COO
ID5

Max Parris

Head of Identity Resolution Products
LiveRamp

Max Parris leads Identity Resolution product at LiveRamp delivering core identity resolution capabilities to other LiveRamp products and services as well as to clients directly to help enhance their view of identity.  He joined LiveRamp from Oracle Data Cloud/Datalogix where he was also focused on building identity resolution capabilities.  Throughout his career, he has been focused on solving complex identity problems in various forms ranging from enterprise security to consumer-focused identity at a diverse set of organizations spanning early-stage startups to Fortune 100 enterprises.  He received a BS in Business/Information Systems and a MS in Telecommunications from the University of Colorado in Boulder and currently resides in Colorado with his wife and three children.

 

Max Parris

Head of Identity Resolution Products
LiveRamp

Shailley Singh

EVP, Product & Chief Operating Officer
IAB Tech Lab

Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising, ad operations, targeting solutions, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past, namely MRAID and Mobile Rising Stars specifications. At Yahoo, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader, consultant, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal, Yahoo, Say Media, Serus, Accenture, and PwC. Shailley has an MBA and Chemical engineering degrees.

 

Shailley Singh

EVP, Product & Chief Operating Officer
IAB Tech Lab

Hillary Slattery

Director of Programmatic, Product
IAB Tech Lab

Hill is a dad joke aficionado, avid reader, podcast junky, and boasts a 995-day streak on Duolingo. She comes to Tech Lab from Epsilon where she was the product lead for their partnership with The Trade Desk and the Disclosed offering. She got her start with the IAB TechLab in the Distributed Ledger working group via her role at GroupM as the Assoc. Director of Product Management on the Global Investment Systems team. She has varied experience on both the buy and sell side of the industry and enjoys nerding out about all things ad tech.

Hillary Slattery

Director of Programmatic, Product
IAB Tech Lab

Drew Stein

Founder & CEO
Audigent

Drew Stein is the Founder and CEO of Audigent, the leading data activation, curation, and identity platform, and has been its Chief Product Officer since its inception in 2018. He has been hands-on in pioneering the development of Audigent’s industry-leading private marketplace products, which include SmartPMPs, ContextualPMPs, and CognitivePMPs. A programmatic innovator, Drew is the architect of the industry’s first cookieless header bidding solution and Hadron ID, Audigent’s privacy-centric, cookieless identity framework. More recently, he has become a driving force behind many of the industry’s most prominent curated marketplaces – helping agencies, brands, and publishers develop consumer-friendly, high-performance programmatic solutions.

Passionate about data and AdTech, Drew brings over 15 years of years executive leadership and product experience to Audigent, having previously founded Dashbid – a video advertising SSP that ranked as the #2 fastest growing tech company in NYC by Crain’s 2016, as well as advising prominent venture and private equity firms in the ad tech space.

Drew started his career on the creative side of advertising, where he continues to be Chairman of a thriving suite of advertising production companies that he founded in 2004. An avid art fan, he is the Chairman & President of The Harriet & Esteban Vicente Foundation – a charitable foundation focused in furthering the arts. He is a proud alum of Northwestern University and Horace Mann.

Drew Stein

Founder & CEO
Audigent

Emera Trujillo

VP, Product Management
MediaMath

Emera Trujillo is VP, Product Management at MediaMath, a global technology company that is building advertising technology for this moment and the next.  With over a decade’s experience in product roles across the media landscape, she enjoys figuring out ways to make technology work for marketers and their customers. When she’s not thinking about how to make marketing easier, she loves talking about building products.

 

Emera Trujillo

VP, Product Management
MediaMath

Jarrett Wold

Senior Director, Compliance Programs
IAB Tech Lab

Jarrett Wold

Senior Director, Compliance Programs
IAB Tech Lab

Timur Yarnall

CEO & Co-founder
Neutronian

Timur Yarnall is CEO and co-founder of Neutronian, a SaaS company providing the industry’s most comprehensive approach to data privacy and quality verification. Using a standard evaluation framework, Neutronian produces independent data privacy “credit scores” and in-depth data quality certification. These solutions increase trust and transparency, provide marketers and brands with the verification they need to ensure data privacy and reward high-quality, privacy-compliant data providers for their efforts. 

Prior to founding Neutronian he was SVP, Corporate Development at Comscore (SCOR) after MdotLabs, the bot detection platform he co-founded, was acquired in 2014. While in this role he oversaw Comscore’s digital ad validation and activation solutions along with its programmatic platform partnerships. As CEO/co-founder of MdotLabs (founded in 2012) he helped build the leading provider of anti-fraud and campaign security tools for leading brands and platforms. Timur was also previously CEO/co-founder of Broadcast Interactive Media (BIM), a leading TV data services provider for hundreds of local broadcasters and media sites worldwide, including ABC, CBS, Fox, NBC, and Gannett. 

Timur earned his BS and MS in Mechanical Engineering from Stanford, with a focus on embedded systems. 

 

Timur Yarnall

CEO & Co-founder
Neutronian

 

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Details

Date:
February 16
Time:
8:00 AM - 6:00 PM EST

Venue

Convene, Midtown East
101 Park Avenue
New York, New York 10178 United States
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