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Privacy Enhancing Technologies Evolution Series (PETs)

December 8, 2022 @ 1:00 PM - 4:00 PM EST

Followed by a Networking Reception

This is the third and final event in our three part event series on Privacy Enhancing Technologies.

Event 3 will focus on providing updates to the industry on the projects and outcomes from the IAB Tech Lab Privacy Enhancing Technologies Working Group. To find out more about the working group and to get involved visit our dedicated page here.

Missed part one and/or two? No problem, you can watch back with our VODs (Part One Part Two) or scroll through our write-ups (Part One Part Twoto ensure you’re up to date.

 

Agenda (subject to change):

Time Session
1:00 – 1:10 PM Tech Lab Introduction

An introduction to the IAB Tech Lab PETs initiative and an overview of the solutions we are exploring jointly with industry partners to build a more private internet ecosystem.

Anthony Katsur, Chief Executive Officer, IAB Tech LAB

1:10 – 1:20 PM Moving Towards Optimal Privacy & Utility 

A recap of the progress we’ve made on Privacy Enhancing Technologies in 2022, along with a summary of early results from solutions that leverage secure multi-party computation.

1:20 – 1:50 PM Matching & Activation in Clean Rooms: Need for a Standard Specification

An overview of Open Private Join protocol that is being designed by the IAB Tech Lab members across the PETs WG and the REARC Addressability WG. Lead contributors will be presenting the key choices, functionality, and the next steps for the Open Private Join work at Tech Lab.

Andrei Lapets, Vice President, Engineering & Applied Cryptography, Magnite

Bosko Milekic, Chief Product Officer, Optable

1:50 – 2:10 PM Publisher Advertiser Identity Reconciliation (PAIR)

In October, Google unveiled the Publisher Advertiser Identity Reconciliation, a new solution that gives publishers and advertisers the option to reconcile their first-party data securely and privately for audiences who have visited both an advertiser’s and a publisher’s site. During this session, Google will provide an update on PAIR and how this solution fits in with other industry developments.

Shreya Mathur, Senior Product Manager, Google

2:10 – 2:25 PM Using PETs in Clean Rooms for Measurement & Attribution

Edik Mitelman, GM, Privacy Cloud, AppsFlyer

2:25 – 2:50 PM State of Clean Rooms Today: What to Expect

A discussion with panelists on the state of the current clean room solutions focusing on their privacy claims and the functionality they serve for advertisers and publishers.

Devon DeBlasio, Vice President, Product Marketing, Infosum

Edik Mitelman, General Manager, Privacy Cloud, AppsFlyer

Shailley Singh, Executive Vice President, Product, Chief Operating Officer, IAB Tech Lab

Matt Zambelli, Director of Product, Neustar, a TransUnion Company

2:50 – 3:15 PM On Device Audience Targeting

A presentation by GroundTruth highlighting the work done with on device audiences.

Eddie Dingels, Chief Technology Officer, GroundTruth

3:15 – 3:35 PM Privacy Sandbox Anti-Fraud Ad Spam Solutions

As part of the Privacy Sandbox initiative, Chrome and Android are working with the industry to build privacy-preserving technologies that strengthen consumer trust while enabling the industry to meet key advertising use cases, including combatting advertising spam and online fraud. During this session, the Privacy Sandbox team will share an update on the goals of the Privacy Sandbox Anti-Fraud Effort and the ongoing initiatives in this space.

Neha Megchiani, Strategic Partnerships, Privacy Sandbox, Google

Eric Trouton, Product Manager, Privacy Sandbox, Google

3:35 – 3:55 PM Advertisers Driving Change: Global Cross-Media Measurement

An introduction to the first cross measurement PET proposal that is being developed in collaboration with industry and leading bodies like WFA.

Matt Green, Director, Global Media Services, WFA

3:55 – 4:00 PM Closing Remarks
4:00 – 5:30 PM Networking Cocktail Reception

 

Speakers:

Devon DeBlasio

VP, Product Marketing
InfoSum

Devon is the Vice President, Product Marketing at InfoSum. Joining at the start of 2022, Devon is responsible for bringing next-generation data collaboration and data clean room solutions to market that provide superior connectivity, privacy, and security. 

Devon has more than 14 years of experience helping the world’s top brands, agencies, publishers, platforms, and walled gardens build better data-driven strategies. Prior to InfoSum, Devon was the Senior Director of  Product Marketing at Neustar, a TransUnion company, leading go-to-market efforts across their Marketing Solutions business including identity resolution, data management, activation, measurement, and privacy/cookieless solutions.

 

Devon DeBlasio

VP, Product Marketing
InfoSum

Eddie Dingels

Chief Technology Officer
GroundTruth

Eddie Dingels is Chief Technology Officer at GroundTruth, leading technology, product, data science, and WeatherBug business initiatives. Throughout his career, Eddie has worked in multiple product and technology roles, supporting corporate and production infrastructure, as well as leading cloud and technology initiatives.

Before being named CTO, Eddie was General Manager of WeatherBug, overseeing business strategy, technology, and product development, and overall operations for WeatherBug. 

In 2016, WeatherBug became the first technology acquisition by GroundTruth. Over the course of his career, Eddie accelerated company revenue and profitability while innovating the company’s product and technology footprint.

Eddie Dingels

Chief Technology Officer
GroundTruth

Anthony Katsur

Chief Executive Officer
IAB Tech Lab

Anthony Katsur is a media technology veteran with more than twenty-five years of executive leadership and technical experience at innovative technology companies in the digital media industry.

Most recently, Anthony was SVP, Strategy, Operations and Corporate Development at Nexstar Media Group, Inc., the largest local broadcaster in the United States. Anthony was responsible for overseeing strategy, technology platforms and corporate development across Nexstar’s portfolio of digital assets.

Prior to Nexstar, Anthony served as President of Sonobi, where he implemented their product and go to market strategy around people-based marketing. Anthony recruited, and led highly effective teams while driving strategic partnerships with leading media companies, agencies and brands.

Prior to Sonobi, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier, where he served as CEO. Earlier in his career, he joined DoubleClick via the acquisition of NetGravity where he lead multiple engineering divisions and also fulfilled several product leadership and general management roles.

Anthony is an active participant at industry conferences, speaking about the latest ends in advertising at the National Association of Broadcasters, AdAge’s Brand Summit, Advertising Week, Broadcasting & Cable, AdMonsters and GABBCON. He has been quoted on industry trends and provided thought leadership in The Wall Street Journal, AdAge, Adweek, AdExchanger, MediaPost, Econsultancy and Digiday, among others.

Anthony Katsur

Chief Executive Officer
IAB Tech Lab

Andrei Lapets, Ph.D.

VP, Engineering & Applied Cryptography
Magnite

Dr. Andrei Lapets is currently VP of Engineering and Applied Cryptography at Magnite, where he focuses on integrating PETs such as secure MPC and homomorphic encryption into audience creation, activation, and attribution workflows. He also serves as a board member and chairs the Technical Committee for the MPC Alliance, a consortium of over 50 companies offering MPC-enabled products and services.

Andrei was formerly Associate Professor of the Practice in Computer Science at Boston University, where he also served as Director of Research Development at the Hariri Institute for Computing and Director of the Software and Application Innovation Lab. He has led and co-led multiple research efforts supported by sponsors such as the National Science Foundation and IARPA that involved the development, production deployment, and evaluation of secure MPC solutions, with a focus on usability and web-based delivery. Andrei has 15 years of industry experience consulting both large organizations and small start-ups focused on bringing new technologies to market. He holds a Ph.D. in computer science from Boston University and S.M. and A.B. degrees in computer science and mathematics from Harvard University.

Andrei Lapets, Ph.D.

VP, Engineering & Applied Cryptography
Magnite

Shreya Mathur

Senior Product Manager
Google

Shreya Mathur

Senior Product Manager
Google

Neha Megchiani

Strategic Partnerships, Privacy Sandbox
Google

Neha Megchiani

Strategic Partnerships, Privacy Sandbox
Google

Bosko Milekic

Co-Founder & Chief Product Officer
Optable

Bosko is a seasoned technology entrepreneur who has spent the last two decades developing advertising and marketing technology products and leading teams. He co-founded Optable in May 2020 in order to help innovative companies manage customer data.

Bosko started his career as a systems developer in the telecommunications industry, and spent several years as an active contributor of open-source operating system and networking software. Bosko was also co-founder and CTO of AdGear; an adtech company acquired by Samsung Electronics in 2016. He subsequently led global teams of product managers and engineers at Samsung Advertising through several years of triple digit revenue growth.

He lives in Montreal, Canada with his wife and three young girls and is a Computer Engineering alumnus of McGill University.

Bosko Milekic

Co-Founder & Chief Product Officer
Optable

Edik Mitelman

GM, Privacy Cloud
AppsFlyer

Edik is the General Manager of Privacy Cloud at AppsFlyer. The AppsFlyer Privacy Cloud is an ecosystem collaboration and innovation environment which preserves end-user privacy. From the data infrastructure, through Data Clean Rooms, leveraging Privacy Enabling Technologies, to a marketplace where app developers, publishers, and tech partners can all collaborate to create a better, safer digital experience for all of us.

The first part of his career, Edik spent in an elite IDF intelligence unit in software development roles. Later he transitioned into product management and held various senior and executive positions in companies from very small to very big, such as Conduit and Wochit.
Prior to joining AppsFlyer at the beginning of 2021, Edik was Director, AutoCAD Mobile, and the Autodesk Tel Aviv site lead, leading the transition of the heavy, 35-year-old desktop AutoCAD to be fully available on mobile devices.

Edik holds a Global MBA from the Arison School of Business at the IDC Herzliya and a B.Sc. from the Tel Aviv University in Math and Computer Science. He now runs the Venture Creation and Product Innovation program as part of the GMBA.
He is based in Tel Aviv, a proud father to a 5-year-old daughter, and in his free time, Edik is a professional trivia player and an avid sports fan, ranging in all kinds of sports from F1 to baseball.

Edik Mitelman

GM, Privacy Cloud
AppsFlyer

Sanjay Saravanan

Software Engineering, Ads Privacy - Meta

Sanjay Saravanan is a Software Engineer at Meta, based in Menlo Park, CA. He leads engineering and product initiatives at Meta that are in the intersection of ads, data, and privacy.

Sanjay Saravanan

Software Engineering, Ads Privacy - Meta

Shailley Singh

Executive Vice President, Product & Chief Operating Officer
IAB Tech Lab

Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising, ad operations, targeting solutions, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past, namely MRAID and Mobile Rising Stars specifications. At Yahoo, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader, consultant, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal, Yahoo, Say Media, Serus, Accenture, and PwC. Shailley has an MBA and Chemical engineering degrees.

 

Shailley Singh

Executive Vice President, Product & Chief Operating Officer
IAB Tech Lab

Eric Trouton

Product Manager, Privacy Sandbox
Google

Eric Trouton

Product Manager, Privacy Sandbox
Google

Matt Zambelli

Director of Product
Neustar, a TransUnion Company

Matt is responsible for executing Neustar’s strategy for its federated machine learning Clean Room product. His team is focused on enabling collaboration for measurement, segmentation, and identity use cases in a privacy-preserving way. Matt has a background in data engineering and has 10+ years of product management experience working on attribution, fraud, and data privacy solutions.

Matt Zambelli

Director of Product
Neustar, a TransUnion Company

Sponsors:

Principal Sponsors:

VIP Sponsor:

 

Additional events in this series will be:

Details

Date:
December 8, 2022
Time:
1:00 PM - 4:00 PM EST

Venue

IAB Ad Lab & Virtual
116 East 27th Street
8th Floor, NY 10016 United States