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01/19- Addressability Solutions Roadshow
January 19, 2022 @ 9:00 AM - 11:30 AM EST
Join us for the first Addressability Solutions Roadshow of 2022! We will recap the evolution of our proposed specifications from 2021, and dive into the technical challenges and opportunities the industry will face as we chart a course towards responsible addressability backed by technical accountability and consumer privacy. Local business and technology leaders will outline the details of what each specification proposes, how it impacts various businesses and the broader ecosystem, and how to plug in and help shape these important initiatives. You’ll walk away well-versed in various Tech Lab proposals within Project Rearc, including:
- Seller Defined Audiences specification
- Accountability Platform specification
- Global Privacy Platform specification
- Id-sources.json specification
| TIME (ET) | SESSION |
| 9:00 AM | Opening Comments
Benjamin Dick, Senior Director of Product- Privacy, Identity and Data, IAB Tech Lab |
| 9:05 AM | Keynote
Townsend Feehan, CEO, IAB Europe |
| 9:15 AM | Exploring the Role of Tech-based Accountability Standards
Alex Cone, Vice President, Privacy and Data Collection, IAB Tech Lab Julien Delhommeau, Staff System Architect, Xandr Scott Menzer, Co-founder & SVP, Customer Operations & Product, ID5 Ninon Vagner, Privacy and Compliance Manager, IAB Europe |
| 9:45 AM | Global Privacy Platform: Making Technical Sense Out of a Patchwork of Privacy Regulations
Carolin Bink, Vice President, Customer Success, 1plusX Alex Cone, Vice President, Privacy and Data Collection, IAB Tech Lab Achim Schlosser; CTO, acting CEO, European netID Foundation Steve Silvers, SVP Product and GM Customer Experience, Neustar Linda Thielová, Head of Privacy Center of Excellence and Data Protection Officer |
| 10:15 AM | Addressability- Establishing Standards for User-Provided IDs & Seller-defined Audiences
Robert Blanck, General Manager, Advertising & E-Commerce/Section Lead Advertising, Axel Springer Travis Clinger, Senior Vice President, Addressability and Ecosystem, LiveRamp Benjamin Dick, Senior Director of Product- Privacy, Identity and Data, IAB Tech Lab Pierre Diennet, Global Partnerships, Lotame Chris Hogg, Managing Director, EMEA, Lotame Cadi Jones, Commercial director EMEA, Beeswax |
| 10:45 AM | Transparency Center (Demo)
Paul Ryan, Chief Technology Officer, OpenX Jill Wittkopp, Senior Director, Product Management Software |
| 10:55 AM | Closing Comments
Benjamin Dick, Senior Director of Product- Privacy, Identity and Data, IAB Tech Lab |