Join us on April 06, 2022 for the IAB Tech Lab’s Council Meeting + Member Vote where we will discuss our 2021 outputs and 2022 roadmap with a core focus on our identity, privacy, CTV, and security & fraud priorities for 2022.
This event will take place at the IAB Tech Lab office in New York City. Virtual option is available.
*For in-person attendess: Prior to registering, please review the IAB and IAB Tech Lab Event and COVID-19 Policy and Code of Conduct page. Attendees will be required to show proof of two vaccinations and ID upon arrival, and sign an attestation form at check-in.*
AGENDA
| Introduction on Strategic Pillars/Focus |
| Roadmap for 2022 |
Why Standards are Important to the Buy Side
- Guest Speaker: Michael Palmer, Global Vice President, Emerging Technologies, GroupM
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Driving Standards Awareness and Adoption Across the Board
- Without adoption, our standards don’t help anyone scale and reduce overhead. This effort will involve creating awareness of who has adopted what (self-attestation system in the works) as well as marketing explainers, how-tos, and educational webinars/events.
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Seller Defined Audiences (SDA)
- On 2/24, Tech Lab finalized the first addressability specification to come out of Project Rearc: Seller Defined Audiences (SDA). The SDA specification allows publishers, DMPs and data providers to scale first-party data responsibly and reliably without data leakage or reliance on deprecated IDs and/or new, untested technologies. It aims to 1) democratize the concept of audience cohorts for the open ecosystem, 2) provide a conceptual foundation and technical scaffolding to do so, and 3) support ongoing innovation, growth, and open-market competition on top of a shared, flexible framework. SDA leverages Prebid infrastructure – the open source header bidding solution – which provides out-of-the-box scale and speed to market across Prebid’s install base.
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Privacy – Building in Privacy by Design at IAB Tech Lab to Improve its Products
- Privacy by Design is a central concept in building a consumer-first product. IAB Tech Lab is embarking on a new journey to strengthen the privacy posture of not only its organization, but also its products and standards. The Privacy by Design approach will be outlined and discussed as to how it will be applied to its products and standards.
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Global Privacy Platform v1 (GPP)
- Andrea Giannangelo from Iubenda will discuss his contributions and work Global Privacy Platform, highlighting the key components of the platform
- Guest Speaker: Andrea Giannangelo, Founder, CEO and Head of Product, iubenda
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Openrtb 2.6
- The flagship features enable CTV publishers to better monetize their inventory. It achieves this by bringing the buying and selling of CTV inventory more in line with that of traditional TV advertising with the introduction of structured, dynamic and hybrid ad pods and it introduces Network and Channel objects that enable publishers to better describe their inventory.
- Guest Speaker: Neal Richter, Director, Advertising Science, Amazon Advertising
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Ads.cert 2.0
- Using cryptographic signatures to validate the source of a message by providing the recipient with a private key that pairs with the sender’s public key. This technology is the best tool we have for validating that CTV impression events such as bid requests, impression notifications, and user interactions are triggered by real people using legitimate devices to view content and ads from media owners authorized to sell the inventory.
- Guest Speaker: Rob Hazan, Senior Director, Product, Index Exchange
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Buyers.json & Demand Chain Object
- These standards help address the challenges around malvertising and nefarious ads, by providing transparency around the entities that are involved with publishing such ads.
- Guest Speaker: Emma Fenlon, Senior Manager, Exchange Quality, Yahoo
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Ads.txt.1.1
- New directives to help better solidify the relationship between sellers.json and ads.txt
- Guest Speaker: Neal Richter, Director, Advertising Science, Amazon Advertising
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Transparency Center
- The IAB Tech Lab Transparency Center is an industry owned resource for this metadata about the digital advertising ecosystem. The repository contains structured metadata about publishers, ad tech intermediaries and buyers in a readily consumable format for both humans and machines.
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CTV and Cross Media Video: Recent Releases and Upcoming Backlog
- The CTV ad space is fragmented. Some of our standards can help in CTV and some new ones are needed, but at least as important (maybe more) is guidance on how to implement and make everything work well together. One example is the recent release of the Video and CTV ad format guidelines. This guidance helps sell more inventory by scaling ad development for programmatic, cross-screen video campaigns. Getting member feedback that innovates on what is presented can help us improve the ways in which we tie everything together.
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OMSDK CTV
- Open Measurement SDK for CTV
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Secure HTML Ad Richmedia Container (SHARC)
- Scheduled for April, the Secure HTML Ad Richmedia Container (SHARC) enables ad interaction on any platform that is SHARC-compliant. Based on the best of worlds in SafeFrame (web) and MRAID (mobile), our motto for SHARC is, “Build one ad, serve it anywhere.” That means: web, mobile, gaming, video (for nonlinear), and even digital out of home (DOOH). Our greatest need now is resources for development of support tools and market awareness. We need to get systems SHARC-compliant for this to work as imagined.
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Ethical Data Sourcing
- Guest Speaker: Mike Peralta, Vice President & General Manager, T-Mobile Marketing Solutions
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| Q&A |
| Networking Cocktail Reception |
