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Global Privacy Platform Webinar
August 24, 2022 @ 12:30 PM - 1:30 PM EDT
The digital advertising industry needs a way to comply with new and changing privacy regulations as they continue to be signed into law. It’s clear that building bespoke solutions is not sustainable.
The Global Privacy Platform provides the industry with a singular schema and set of tools to communicate consumers’ privacy preferences through the ad supply chain that’s adaptable and channel-agnostic.
The Global Privacy Platform specification is in public comment through August 15th and it’s final release will be shortly following that.
In this 60-minute webinar, we’ll take an in-depth look into the Global Privacy Platform.
Agenda (subject to change)
| Time (ET) | Session |
| 12:30-12:35 PM | Introduction |
| 12:35-12:40 PM | What is the Global Privacy Platform (GPP)? |
| 12:40-12:55 PM | GPP Signal Deep Dive |
| 12:55-1:10 PM | CMP APIs Deep Dive |
| 1:10-1:30 PM | Q&A |
Speakers:
Rowena Lam
Rowena Lam is the Senior Director of Privacy & Data at IAB Tech Lab, where she spearheads the organization’s privacy initiatives. In this role, she oversees the development of critical specifications and resources, such as the Transparency & Consent Framework (TCF), the Global Privacy Platform (GPP), and the Accountability Platform. Her expertise extends to navigating the complex privacy regulations and their implications for the digital media ecosystem, despite not being a lawyer.
Previously, Rowena gained extensive experience in the casual games sector, where she was involved in creating free-to-play and ad-supported mobile and web games. She also played a key role in developing internal ad tech solutions to these games. Her career includes roles at Publishers Clearing House and Mobilityware, where she applied her deep industry knowledge to drive innovation and growth.
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