The digital advertising industry needs a way to comply with new and changing privacy regulations as they continue to be signed into law. It’s clear that building bespoke solutions is not sustainable.
The Global Privacy Platform provides the industry with a singular schema and set of tools to communicate consumers’ privacy preferences through the ad supply chain that’s adaptable and channel-agnostic.
The Global Privacy Platform specification is in public comment through August 15th and it’s final release will be shortly following that.
In this 60-minute webinar, we’ll take an in-depth look into the Global Privacy Platform.
Agenda (subject to change)
Time (ET) | Session |
12:30-12:35 PM | Introduction |
12:35-12:40 PM | What is the Global Privacy Platform (GPP)? |
12:40-12:55 PM | GPP Signal Deep Dive |
12:55-1:10 PM | CMP APIs Deep Dive |
1:10-1:30 PM | Q&A |
Speakers: