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12/08 – Addressability Solutions Roadshow

December 8, 2021 @ 1:00 PM - 3:30 PM EST

Join us for the final Addressability Solutions Roadshow of 2021! We will recap the evolution of our proposed specifications throughout the year, and dive into the technical challenges and opportunities the industry will face as we chart a course towards responsible addressability backed by technical accountability and consumer privacy. Local business and technology leaders will outline the details of what each specification proposes, how it impacts various businesses and the broader ecosystem, and how to plug in and help shape these important initiatives. You’ll walk away well-versed in various Tech Lab proposals within Project Rearc, including:

  • Seller Defined Audiences specification
  • Accountability Platform specification
  • Global Privacy Platform specification
  • Id-sources.json specification

You won’t want to miss it!

TIME (ET) SESSION
1:00 PM-1:05 PM Opening Comments

Benjamin Dick, Senior Director of Product- Privacy, Identity and Data, IAB Tech Lab

1:05 PM- 1:15 PM Keynote

David Posada, CEO, GroupM

Gabriel Richaud, Managing Director, IAB Mexico

1:15 PM- 1:45 PM Exploring the Role of Tech-based Accountability Standards

Alex Cone, Vice President, Privacy and Data Collection, IAB Tech Lab

John deTar, CEO, Global Data Bank

Dio Espinal, Senior Manager, Product Marketing, PubMatic

Caitlin Fitzharris, Senior Product Manager, Addressability, Index Exchange

1:45 PM- 2:15 PM Global Privacy Platform: Making Technical Sense Out of a Patchwork of Privacy Regulations

Alex Cone, Vice President, Privacy and Data Collection, IAB Tech Lab

Dr. Paul Farrow, Product Manager, Privacy and Identity, Xandr

Steve Silvers, SVP Product and GM Customer Experience, Neustar

Arshdeep Sood, Solutions Engineer, OneTrust

2:15 PM- 2:45 PM Addressability- Establishing Standards for User-Provided IDs & Seller-defined Audiences

Benjamin Dick, Senior Director of Product- Privacy, Identity and Data, IAB Tech Lab

Travis Clinger, Senior Vice President, Addressability and Ecosystem, LiveRamp

Stephanie Layser, Vice President, Advertising Technology and Operations, Newscorp

Emera Trujillo, Director of Product Management, MediaMath

2:45 PM Closing Comments

Benjamin Dick, Senior Director of Product- Privacy, Identity and Data, IAB Tech Lab

Venue

Webinar