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Accelerating Data Transparency and Quality Standards for the Digital Supply Chain
December 13, 2021 @ 3:00 PM - 3:30 PM EST
In this 30 minute informational webinar, IAB Tech Lab and Neutronian will unpack their recently announced partnership aimed at streamlining data transparency and quality certifications for the digital supply chain. The joint effort will allow data providers to complete IAB Tech Lab’s Data Transparency Compliance Program and Neutronian’s data quality certification within a single streamlined engagement, and in the process help accelerate adoption of IAB Tech Lab’s “Seller Defined Audiences” addressability specification (incubated within IAB Tech Lab’s Project Rearc initiative as a future-proofed, privacy first addressability design). By joining this webinar, you’ll learn:
- What the macro transparency and quality concerns are that we’re trying to navigate
- How IAB Tech Lab’s Data Transparency Standard and Neutronian’s Quality Index addresses components pieces of the problem, and the relationship between these programs and IAB Tech Lab’s “Seller Defined Audience” specification
- Who is this program intended for, how it works, the expected benefits of the combined effort, and how to get involved