3/24 – Addressability Solutions Roadshow

The IAB Tech Lab Addressability Solutions Roadshow kicks off Wednesday, March 24 from 2:00 PM to 4:30 PM ET. We will take a deep dive into the portfolio of solutions that are currently available for public comment and meant to be finalized and adopted during 2021. Attendees will learn about the importance of technical mechanisms to demonstrate system-level accountability to consumer preferences; and how to navigate the loss of identifiers with privacy and data protection-first addressability solutions.

We will focus on:

• Sustainable approaches to addressability and the role of the Accountability and Global Privacy Platforms
• The technical details of this portfolio initiative in support of our engagement with the Partnership for Responsible Addressable Media (PRAM)
• How you (as a product / engineering leader or other stakeholder) can provide feedback
• Plans to integrate these standards/solutions across your products

It’s time to lean into major industry changes and to learn how to prepare your company for the new normal!