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4/15 – Addressability Solutions Roadshow

April 15 @ 3:00 PM - 6:00 PM BST

(This event has been programmed for attendees located in European time zones but is open to all.)

Join us for the IAB Tech Lab Addressability Solutions Roadshow on Thursday, April 15 from 3PM to 6PM BST/ 4PM to 7PM CET / 10AM to 1PM EDT. We will take a deep dive into the addressability and accountability designs that Tech Lab is recommending for market consideration in 2021 and beyond. Learn about the importance of technical mechanisms to demonstrate system-level accountability to consumer preferences, and how to navigate the loss of third-party cookies and other identifiers with privacy-preserving addressability solutions. And please review the portfolio of solutions that are currently available for public comment so that you can ask us all your questions. 

We will focus on:

  • Approaches to addressability and the role of the accountability and global privacy platforms
  • The technical details of these new initiatives in support of our engagement with the Partnership for Responsible Addressable Media (PRAM)
  • How you (as a product / engineering leader or other stakeholder) can provide feedback
  • What you’ll need to do to integrate these standards/solutions across your portfolio, in conjunction with policy and business colleagues.

It’s time to participate in this major industry change and to learn how to prepare your company for the new norm in 2021!


 

Details

Date:
April 15
Time:
3:00 PM - 6:00 PM BST
Events Category:

Speakers

Elizabeth Brennan, Head of Advertiser Strategy, Permutive
Alex Cone, Vice President, Privacy & Data Protection, IAB Tech Lab
Melanie Deneau, Director of Client Services – UK & EU, Sourcepoint
Benjamin Dick, Senior Director of Product – Privacy, Identity, and Data, IAB Tech Lab
Phil Eligio, Consultant, European Publishers Council
Jean Fitzpatrick, Vice President, Marketplace Solutions, IPG Kinesso
Tim Geenen, Managing Director, Addressability Europe, LiveRamp
Tina Lakhani, Head of Ad Tech, IAB UK
Stephanie Layser, VP of Advertising Technology & Operations, News Corp.
Christer Ljones, Head of Data, Schibsted Marketing Services
Mohsin Pervez, Director, Solutions Engineering, PubMatic
Carsten Sander, Executive Director Monetization Technology Solutions, BurdaForward
Sachiko Scheuing, European Privacy Officer, Acxiom
Achim Schlosser, Chief Technology Officer, netID Foundation
Andreas Sierts, Director, Product Management, Adform
Steve Silvers, SVP Product & GM Customer Experience, Neustar
Ninon Vagner, Privacy & Compliance Manager, IAB Europe