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4/22 – Authenticated Consumers & The Trade Desk’s UID 2.0
April 22 @ 12:30 AM - 1:30 AM EDT
22nd Apr 2021: Time – 10:00 India, 11:30 Jakarta, 12:30 Singapore, 14:30pm Sydney, 00:30 Eastern (US Canada)
21 Apr 2021: Time – 21:30 Pacific Time (US Canada)
The Trade Desk submitted Unified ID 2.0 (UID2). This submission, the first of its kind, put UID2 code on a path to be managed and operated by independent, objective third parties and the industry at large. A UID2 Token is a user-provided and controlled, persistent identifier for digital advertising. A token may only be created and used within the digital advertising ecosystem when the user allows it, via a first party they trust. Tom Weaving (Senior Director of Business Development) will present The Trade Desk POV. It will be followed by an Industry Panel discussion.
Tom Weaving, Senior Director of Business Development, The Trade Desk
Joanna Burton, Chief Strategy Officer, ID5
Vasuta Agrawal, Managing Director, APAC, InMobi
Bosco Lam, Cofounder, AlikeAudience