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Project Rearc Webinar: How the Removal of Identifiers Impacts Agencies and Advertisers
July 21 @ 12:00 pm - 1:00 pm EDT
Today’s digital marketing business activities comprise a variety of dependencies on third-party cookies and other device identifiers, across all geographic regions and media channels. When those identifiers are removed these systems and operational processes break, impeding the flow of advertising spend that funds free consumer access to content and services. In this webinar, we will:
- Outline the overall digital marketing life cycle
- Describe the distinct agency and advertiser business activities and use cases with identifier dependencies
- Explain how and why the removal of identifiers impacts agencies and advertisers
- Underscore the importance of rearchitecting digital marketing around “privacy by default” addressable advertising and measurement
The presentation/panel discussion will be followed by a Q&A session, and all industry stakeholders are welcome to join! And, if you cannot make it on 7/21, you can sign-up for the 7/16 webinar instead.
Please register for this webinar by filling out the form below.