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8/19 Project Rearc Webinar: How the Removal of Identifiers Impacts Publishers

August 19 @ 11:00 am - 12:00 pm EDT

Sponsored by:

 

The coming death of third-party cookies and other identifiers will have a profound impact on publishers’ entire business model, from user acquisition and personalized delivery of content/services, to targeting capabilities and their ability to demonstrate the efficacy of advertising campaigns. Don’t leave it to your tech teams…

Today’s digital marketing business activities comprise a variety of dependencies on third-party cookies and other device identifiers, across all geographic regions and media channels. When those identifiers are removed these systems and operational processes break, impeding the flow of advertising spend that funds free consumer access to content and services.

The business impact from the removal of identifiers cuts much deeper and broader than you might think, across all roles. Join this webinar to be better prepared during this pivotal time in our industry!

The presentation/panel discussion will be followed by a Q&A session, and all industry stakeholders are welcome to join!  And, if you cannot make it on 8/19, you can sign-up for the 8/24 webinar instead.

Please register for this webinar by filling out the form below. 


Details

Date:
August 19
Time:
11:00 am - 12:00 pm EDT

Venue

Webinar

Speakers

Alysia Borsa, Executive Vice President, Chief Marketing and Data Officer, Meredith
Brian Silver, President, LiveIntent
Stephanie Layser, VP of Advertising Technology & Operations, News Corp.
Scott Both, Senior Director of Programmatic Sales Engineering & Data Ad Product, Hearst