IAB Tech Lab International Summit 2025

Sean is a Distinguished Business Engineer at Meta, based in London. His focus is on data and privacy and he helps businesses using the Meta platforms shape and define strategies on how to best use technology for advertising success. Sean additionally attends on behalf of Meta at several advertising and developer trade bodies including ISBA, the WFA, the IAB, and the W3C to contribute to what we believe the future of advertising technologies should look like.

Luke Fenney is SVP, Publishers & Platforms International at LiveRamp, where he leads the company’s strategies outside of the US to create publisher and platform addressability to enable brands to buy on LiveRamp.

Luke brings more than 18 years experience across the ad tech and publishing ecosystem with roles at Rubicon Project, MySpace, and REA Group. Prior to joining LiveRamp, Luke was VP, Sales at Index Exchange, responsible for driving publisher adoption of Index’s publisher technology globally.

Hailing from Australia, Luke has been based in London for more than 15 years.

Jo Foster is Head of Product at Clearcast. Jo leads the development of systems that support the UK’s commercial advertising supply chain. With expert knowledge of the industry’s operational “plumbing,” Jo specializes in digital workflows, broadcaster integrations, measurement and automation initiatives that streamline clearance, delivery, and operations across agencies, publishers, and advertisers.

Anthony Katsur is a media technology veteran with more than twenty-five years of executive leadership and technical experience at innovative technology companies in the digital media industry.

Most recently, Anthony was SVP, Strategy, Operations and Corporate Development at Nexstar Media Group, Inc., the largest local broadcaster in the United States. Anthony was responsible for overseeing strategy, technology platforms and corporate development across Nexstar’s portfolio of digital assets.

Prior to Nexstar, Anthony served as President of Sonobi, where he implemented their product and go to market strategy around people-based marketing. Anthony recruited, and led highly effective teams while driving strategic partnerships with leading media companies, agencies and brands.

Prior to Sonobi, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier, where he served as CEO. Earlier in his career, he joined DoubleClick via the acquisition of NetGravity where he lead multiple engineering divisions and also fulfilled several product leadership and general management roles.

Anthony is an active participant at industry conferences, speaking about the latest ends in advertising at the National Association of Broadcasters, AdAge’s Brand Summit, Advertising Week, Broadcasting & Cable, AdMonsters and GABBCON. He has been quoted on industry trends and provided thought leadership in The Wall Street Journal, AdAge, Adweek, AdExchanger, MediaPost, Econsultancy and Digiday, among others.

Rowena Lam is the Senior Director of Privacy & Data at IAB Tech Lab, where she spearheads the organization’s privacy initiatives. In this role, she oversees the development of critical specifications and resources, such as the Transparency & Consent Framework (TCF), the Global Privacy Platform (GPP), and the Accountability Platform. Her expertise extends to navigating the complex privacy regulations and their implications for the digital media ecosystem, despite not being a lawyer.

Previously, Rowena gained extensive experience in the casual games sector, where she was involved in creating free-to-play and ad-supported mobile and web games. She also played a key role in developing internal ad tech solutions to these games. Her career includes roles at Publishers Clearing House and Mobilityware, where she applied her deep industry knowledge to drive innovation and growth.

A graduate of HEC Paris and the Ecole des Mines, lawyer by background, Mohamed MANSOURI is responsible for developing ARPP’s digital media remit, assisting digital players in ensuring that their advertising practices are compliant.  He is also responsible for digital transformation and innovation.

He was behind the introduction of the Certificate of Responsible Influence in France and the eponymous Observatory based on AI.

He is the author of a thesis on the opportunities offered by AI in the regulation of advertising content (selected by the HEC Paris Foundation).

Miguel is an experienced full stack engineer focusing on product development, architecture, and agile processes. He specializes in building for large-scale systems, data management platforms, and decentralized cryptographic protocols.

Miguel has a deep expertise in all aspects of the ad tech ecosystem, especially mobile and programmatic-driven initiatives.

Chris Morgan is the President and Chief Revenue Officer of Mobian, an AI-powered contextual measurement company transforming how brands understand and engage with digital content. Previously Chief Revenue Officer at Moat (acquired by Oracle in 2017), Chris leverages deep expertise in advertising technology, sales strategy, and revenue leadership to advance Mobian’s mission of bringing greater transparency, contextual intelligence, and measurable impact to digital advertising.

Dr. Neal Richter has worked in the software industry since 1996 and since 1999 focused on data science, machine learning, and AI applications. He is currently Director, Advertising Science for Amazon DSP. He oversees a team of data scientists and engineers focused on RTB bidding algorithms and systems across display, mobile, audio, and video. Prior roles include Chief Scientist at SpotX, a streaming CTV ad platform; Chief Technical Officer at Rakuten Marketing; and CTO and Chief Scientist at the Rubicon Project.

Within Tech Lab, Neal has served on the Board going back to the initial incarnation as the IAB Ad Technology Advisory Council. He has been a contributor to the development of the OpenRTB protocol, the deal_id, OpenRTB Native, ads.txt, ads.cert, sellers.json, and other associated standards.

Neal grew up in a log cabin in a rural area of Montana and holds a PhD in Computer Science from Montana State University.

When not sifting through data or designing high-scale systems and learning algorithms, Neal enjoys fly fishing, skiing, and living in the Rockies in Salt Lake City Utah with his wife, four teenagers, and an extremely furry dog.

Dr. Jon Roberts is Chief Innovation Officer and has been with People Inc. since 2013. He previously held roles as President, Health & Finance where he oversaw strategy for Verywell, Health, Parents, Investopedia and The Balance. He also held various senior leadership roles including Head of Data Science, where he derived insights from more than 20 years of Internet data across thousands of topics. Prior to joining People Inc., Jon spent 10 years as a theoretical physicist focused on making dark matter predictions for the hadron collider at CERN, and cosmic ray predictions for the AMS detector on the International Space Station. He also worked on the Pierre Auger telescope in Argentina.

Dr. Roberts received his Ph.D. at the University of Southampton and his M.A. from the University of Oxford.

Mathieu Roche is the CEO of ID5. He co-founded the business in 2017, after spending over 10 years at European data specialist Weborama, where he led international development and launched the DMP offering worldwide. During his time at Weborama, the company experienced exceptional growth, establishing itself in a dozen countries and growing from 3 to 30 million euros in revenues.

With ID5, Mathieu Roche materialises his vision of helping Ad Tech and publishers to compete against the “walled gardens” who dominate digital advertising. ID5’s mission is to provide a privacy-first identity infrastructure empowering publishers to grow sustainable advertising revenue.

Mathieu graduated from Institut Commercial de Nancy and holds a Master of Science from the Georgia Institute of Technology. He has lived in London since 2011 with his wife and 3 daughters.

Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising, ad operations, targeting solutions, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past, namely MRAID and Mobile Rising Stars specifications. At Yahoo, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader, consultant, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal, Yahoo, Say Media, Serus, Accenture, and PwC. Shailley has an MBA and Chemical engineering degrees.

Hillary Slattery is the Sr. Director of Product Management and stewards Tech Lab’s foundational specifications including but not limited to OpenRTB, OpenDirect, Native Ads API, Ads.txt, and all of Tech Lab’s Taxonomies. 

She got her start with the IAB Tech Lab as a working group participant via her role at GroupM as the Assoc. Director of Product Management on the Global Investment Systems team. She is a solution oriented process monster with varied experience on both the buy and sell side of the industry. She’s also a dad joke aficionado, avid reader, podcast junky, and boasts a 1,500+ day streak on Duolingo.

Ethan Steininger is the Founder and CEO of Mixpeek, a New York–based company building multimodal data infrastructure that enables machines to understand video, image, audio, and text content at scale. Mixpeek’s platform powers contextual intelligence for brands, publishers, and platforms by unifying AI-driven search, classification, and enrichment across unstructured data.

Before founding Mixpeek, Ethan worked at the intersection of machine learning, developer tools, and creative technology, leading teams that bridged AI research and production systems. He’s passionate about advancing open standards for multimodal data, recently contributing Mixpeek’s IAB Mapper tool to support the industry’s transition from IAB 2.x to 3.0 taxonomies.

Ethan frequently writes and speaks about multimodal AI, contextual advertising, and the future of machine understanding.

Simon is a co-founder at Fastly, where he helps lead strategic initiatives. Before helping found Fastly, Simon was a senior search engineer at Yahoo! Europe, LiveJournal, SixApart, Scribd, and then at social help desk company Zendesk. In a past life, he worked on R&D for a leading VFX Company doing films like the Harry Potter series, Troy, Kingdom of Heaven, Sunshine, and Wallace and Gromit. At one point he worked as a cowboy in Australia. Mostly because it seemed like a good idea at the time. Find him on Mastodon: @simonwistow@hachyderm.io