Signal Shift: Addressability in the Privacy Era

Principal of Cunningham.Tech Consulting, leads the NewsPassID network and NewsNext initiative in partnership with the Local Media Consortium representing 5000 local news publishers with 200 million customers in the United States revitalizing their advertising and audience monetization efforts.  He is the Faculty Instructor of Programmatic Transparency for the Association of National Advertisers (ANA), Author of Defining Brand Safety Series by the Brand Safety Institute, and previously was Founder of the amazing IAB Tech Lab with members. While with the Interactive Advertising Bureau (IAB), Scott not only led the efforts to create the IAB Tech Lab, he was responsible for standing up the Trustworthy Accountability Group (TAG) in partnership with the ANA and 4A’s.

An expert and global leader in the advertising supply chain and programmatic systems, Scott advises marketers and media investment advertising buyers on advertising strategy, controls, brand safety and marketing technology in addition to engagements with measurement vendors, Ad Tech providers, and platforms/publishers. He serves as a fractional executive in many engagements and his previous appointments include IAB, Federated Media/Sovrn, Gannett (now Tegna), USA TODAY, and MediaNews Group.

Florence is based in the ICO’s Technology department where she has spent the last two years focused on online tracking policy. She has recently led on the ICO’s updated guidance on storage and access technologies (previously known as the “cookies guidance”) that explains how the Privacy and Electronic Communications Regulations (PECR) and where relevant, data protection law apply when using technologies that store information, or access information stored, on someone’s device. She is currently working on delivering the ICO’s new online tracking strategy which aims to give people meaningful control over how they are tracked online.

Before joining the ICO, Florence spent four years working on tech policy issues at University College London’s department of Science, Technology, Engineering & Public Policy. She has also previously worked in the UK Government Office for Science and has held policy roles in two scientific professional bodies.

Jessica Hogue is Chief Data Officer, Consumer Media at Hearst. In this role, she develops enterprise data strategies, leads a data engineering and product development function, and spearheads governance and quality initiatives.

Hogue joined Hearst in 2023 from Innovid, where she was General Manager, Measurement and Industries, responsible for developing product vision and strategy for Innnovid’s measurement portfolio, establishing market entry and client adoption, and developing a vertical practice for global CPG, Automotive and Financial Services marketers. Prior to Innovid, Hogue spent over a decade at Nielsen in senior commercial and product roles, working with the largest media companies, digital platforms and global marketers.

An active mentor, committed to the development and exposure of rising talent within the industry, Hogue currently serves as executive sponsor of Hearst’s Women in Tech group.

She is a graduate of Pepperdine University, and holds an MS in Journalism from Columbia University.

Anthony Katsur is a media technology veteran with more than twenty-five years of executive leadership and technical experience at innovative technology companies in the digital media industry.

Most recently, Anthony was SVP, Strategy, Operations and Corporate Development at Nexstar Media Group, Inc., the largest local broadcaster in the United States. Anthony was responsible for overseeing strategy, technology platforms and corporate development across Nexstar’s portfolio of digital assets.

Prior to Nexstar, Anthony served as President of Sonobi, where he implemented their product and go to market strategy around people-based marketing. Anthony recruited, and led highly effective teams while driving strategic partnerships with leading media companies, agencies and brands.

Prior to Sonobi, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier, where he served as CEO. Earlier in his career, he joined DoubleClick via the acquisition of NetGravity where he lead multiple engineering divisions and also fulfilled several product leadership and general management roles.

Anthony is an active participant at industry conferences, speaking about the latest ends in advertising at the National Association of Broadcasters, AdAge’s Brand Summit, Advertising Week, Broadcasting & Cable, AdMonsters and GABBCON. He has been quoted on industry trends and provided thought leadership in The Wall Street Journal, AdAge, Adweek, AdExchanger, MediaPost, Econsultancy and Digiday, among others.

Rowena Lam is the Senior Director of Privacy & Data at IAB Tech Lab, where she spearheads the organization’s privacy initiatives. In this role, she oversees the development of critical specifications and resources, such as the Transparency & Consent Framework (TCF), the Global Privacy Platform (GPP), and the Accountability Platform. Her expertise extends to navigating the complex privacy regulations and their implications for the digital media ecosystem, despite not being a lawyer.

Previously, Rowena gained extensive experience in the casual games sector, where she was involved in creating free-to-play and ad-supported mobile and web games. She also played a key role in developing internal ad tech solutions to these games. Her career includes roles at Publishers Clearing House and Mobilityware, where she applied her deep industry knowledge to drive innovation and growth.

Dr. Andrei Lapets is a contributor to IAB Tech Lab PETs initiatives and an entrepreneur focused on bringing PETs to market. He also serves as a board member and chairs the Technical Committee for the MPC Alliance, a consortium of over 50 companies offering MPC-enabled products and services, and is a member of the WFA Halo Industry Technical Advisory Group.

Andrei was formerly Associate Professor of the Practice in Computer Science at Boston University, where he also served as Director of Research Development at the Hariri Institute for Computing and Director of the Software and Application Innovation Lab. He has led and co-led multiple research efforts supported by sponsors such as the National Science Foundation and IARPA that involved the development, production deployment, and evaluation of PETs, with a focus on usability and web-based delivery. Andrei has over 15 years of industry experience consulting both large organizations and small start-ups focused on bringing new technologies to market. He holds a Ph.D. in computer science from Boston University and S.M. and A.B. degrees in computer science and mathematics from Harvard University.

Bosko is a seasoned technology entrepreneur who has spent the last two decades developing advertising and marketing technology products and leading teams. He co-founded Optable in May 2020 in order to help innovative companies manage customer data.

Bosko started his career as a systems developer in the telecommunications industry, and spent several years as an active contributor of open-source operating system and networking software. Bosko was also co-founder and CTO of AdGear; an adtech company acquired by Samsung Electronics in 2016. He subsequently led global teams of product managers and engineers at Samsung Advertising through several years of triple digit revenue growth.

He lives in Montreal, Canada with his wife and three young girls and is a Computer Engineering alumnus of McGill University.

Miguel is an experienced full stack engineer focusing on product development, architecture, and agile processes. He specializes in building for large-scale systems, data management platforms, and decentralized cryptographic protocols.

Miguel has a deep expertise in all aspects of the ad tech ecosystem, especially mobile and programmatic-driven initiatives.

Mathieu Roche is the CEO of ID5. He co-founded the business in 2017, after spending over 10 years at European data specialist Weborama, where he led international development and launched the DMP offering worldwide. During his time at Weborama, the company experienced exceptional growth, establishing itself in a dozen countries and growing from 3 to 30 million euros in revenues.

With ID5, Mathieu Roche materialises his vision of helping Ad Tech and publishers to compete against the “walled gardens” who dominate digital advertising. ID5’s mission is to provide a privacy-first identity infrastructure empowering publishers to grow sustainable advertising revenue.

Mathieu graduated from Institut Commercial de Nancy and holds a Master of Science from the Georgia Institute of Technology. He has lived in London since 2011 with his wife and 3 daughters.

Daniel B. Rosenzweig is the Founder & Principal Attorney at DBR Data Privacy Solutions. He advises clients on legal and technical compliance with data privacy and AI laws, and counsels clients on industry mobile app store requirements, AdTech, and privacy-enhancing technologies (PETs).

Daniel’s legal practice is unique in that he develops and codes technical solutions to help serve as a bridge between legal, marketing, and technical teams, in addition to providing clients traditional legal services (e.g., conducting risk assessments, drafting disclosures, etc.). He excels at assisting organizations put the law into action by translating complex legal requirements into actionable technical implementations.

Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising, ad operations, targeting solutions, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past, namely MRAID and Mobile Rising Stars specifications. At Yahoo, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader, consultant, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal, Yahoo, Say Media, Serus, Accenture, and PwC. Shailley has an MBA and Chemical engineering degrees.

Hillary Slattery is the Sr. Director of Product Management and stewards Tech Lab’s foundational specifications including but not limited to OpenRTB, OpenDirect, Native Ads API, Ads.txt, and all of Tech Lab’s Taxonomies. 

She got her start with the IAB Tech Lab as a working group participant via her role at GroupM as the Assoc. Director of Product Management on the Global Investment Systems team. She is a solution oriented process monster with varied experience on both the buy and sell side of the industry. She’s also a dad joke aficionado, avid reader, podcast junky, and boasts a 1,500+ day streak on Duolingo.

Drew Stein is the Managing Director of Audigent, now a part of Experian. As the CEO and Founder of Audigent, he was the driving force in building the company into the leading data activation, curation, and identity platform garnering 3x Inc 5000 and 3x Deloitte Fast 500 honors as well as dozens of other industry product and leadership awards.  Since Audigent’s inception in 2016, Drew has been at the forefront of product innovation, pioneering the development of the industry’s first Curation platform and curated data products including SmartPMPs, ContextualPMPs, and CognitivePMPs. A recognized programmatic leader, Drew was also the architect behind the company’s DMP, its cookieless header bidding solution, its Contextual platforms and its Hadron ID, Audigent’s privacy-centric, cookieless identity framework.

Following Audigent’s acquisition by Experian in 2024, Drew continues to be at the forefront of managing the Audigent team through it’s exciting integration with Experian as well as continuing to play a critical role in growing media agency, brand and partner relationships.

With over 20 years of C-suite leadership and product experience, Drew previously founded Dashbid, a video advertising SSP that was recognized as the #2 fastest-growing tech company in NYC by *Crain’s* in 2016. He has also served as an advisor to prominent venture and private equity firms in the ad tech space.

Drew began his career on the creative side of advertising and remains Chairman of a thriving suite of advertising production companies he founded in 2004. A passionate supporter of the arts, he is the Chairman & President of The Harriet & Esteban Vicente Foundation, dedicated to furthering the arts. He is a proud alum of Northwestern University and Horace Mann.

Jeff Wheeler is a seasoned professional with over 10 years of comprehensive experience in product management, specializing in the challenging SaaS industry. As a business leader and strategist, Jeff excels at finding the perfect balance between business, engineering, and design to support product development and advance businesses. With a solid background in Agile methodologies, data analysis, project planning, and product lifecycle management, Jeff’s expertise has made a significant impact on every organization he has worked with. His experience includes leading roles at Didomi, WireWheel, Crownpeak, and Ghostery.

Pieter de Zwart is Director of Advertising Engineering at Amazon Ads, where he leads teams developing cutting-edge optimization and performance solutions for Amazon DSP. With over 15 years in adtech, Pieter has held leadership positions at Verve Group, Eyeota, and Rubicon Project where he played a pivotal role in shaping programmatic advertising standards. As founder and former president of Prebid.org, the industry’s leading open-source header bidding initiative, and a continuous contributor to IAB Tech Lab standards, he has consistently driven innovation in advertising technology.