Signal Shift: Addressability in the Privacy Era

Anthony Katsur is a media technology veteran with more than twenty-five years of executive leadership and technical experience at innovative technology companies in the digital media industry.

Most recently, Anthony was SVP, Strategy, Operations and Corporate Development at Nexstar Media Group, Inc., the largest local broadcaster in the United States. Anthony was responsible for overseeing strategy, technology platforms and corporate development across Nexstar’s portfolio of digital assets.

Prior to Nexstar, Anthony served as President of Sonobi, where he implemented their product and go to market strategy around people-based marketing. Anthony recruited, and led highly effective teams while driving strategic partnerships with leading media companies, agencies and brands.

Prior to Sonobi, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier, where he served as CEO. Earlier in his career, he joined DoubleClick via the acquisition of NetGravity where he lead multiple engineering divisions and also fulfilled several product leadership and general management roles.

Anthony is an active participant at industry conferences, speaking about the latest ends in advertising at the National Association of Broadcasters, AdAge’s Brand Summit, Advertising Week, Broadcasting & Cable, AdMonsters and GABBCON. He has been quoted on industry trends and provided thought leadership in The Wall Street Journal, AdAge, Adweek, AdExchanger, MediaPost, Econsultancy and Digiday, among others.

Rowena Lam is the Senior Director of Privacy & Data at IAB Tech Lab, where she spearheads the organization’s privacy initiatives. In this role, she oversees the development of critical specifications and resources, such as the Transparency & Consent Framework (TCF), the Global Privacy Platform (GPP), and the Accountability Platform. Her expertise extends to navigating the complex privacy regulations and their implications for the digital media ecosystem, despite not being a lawyer.

Previously, Rowena gained extensive experience in the casual games sector, where she was involved in creating free-to-play and ad-supported mobile and web games. She also played a key role in developing internal ad tech solutions to these games. Her career includes roles at Publishers Clearing House and Mobilityware, where she applied her deep industry knowledge to drive innovation and growth.

Miguel is an experienced full stack engineer focusing on product development, architecture, and agile processes. He specializes in building for large-scale systems, data management platforms, and decentralized cryptographic protocols.

Miguel has a deep expertise in all aspects of the ad tech ecosystem, especially mobile and programmatic-driven initiatives.

Jared joins the IAB Tech Lab team to support the product development of privacy and addressability standards. Prior to joining Tech Lab, Jared spent the past decade at Dstillery and Permutive building products for both the buy and sell sides of the advertising ecosystem. Jared is a native Philadelphian with a shameless passion for the Eagles and all things Philly sports, and attended the University of Maryland which turned him into an avid Terrapin fan. In his spare time, you can find Jared in the mountains skiing, hiking, or camping.

Mathieu Roche is the CEO of ID5. He co-founded the business in 2017, after spending over 10 years at European data specialist Weborama, where he led international development and launched the DMP offering worldwide. During his time at Weborama, the company experienced exceptional growth, establishing itself in a dozen countries and growing from 3 to 30 million euros in revenues.

With ID5, Mathieu Roche materialises his vision of helping Ad Tech and publishers to compete against the “walled gardens” who dominate digital advertising. ID5’s mission is to provide a privacy-first identity infrastructure empowering publishers to grow sustainable advertising revenue.

Mathieu graduated from Institut Commercial de Nancy and holds a Master of Science from the Georgia Institute of Technology. He has lived in London since 2011 with his wife and 3 daughters.

Daniel B. Rosenzweig is the Founder & Principal Attorney at DBR Data Privacy Solutions. He advises clients on legal and technical compliance with data privacy and AI laws, and counsels clients on industry mobile app store requirements, AdTech, and privacy-enhancing technologies (PETs).

Daniel’s legal practice is unique in that he develops and codes technical solutions to help serve as a bridge between legal, marketing, and technical teams, in addition to providing clients traditional legal services (e.g., conducting risk assessments, drafting disclosures, etc.). He excels at assisting organizations put the law into action by translating complex legal requirements into actionable technical implementations.

Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising, ad operations, targeting solutions, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past, namely MRAID and Mobile Rising Stars specifications. At Yahoo, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader, consultant, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal, Yahoo, Say Media, Serus, Accenture, and PwC. Shailley has an MBA and Chemical engineering degrees.

Hillary Slattery is the Sr. Director of Product Management and stewards Tech Lab’s foundational specifications including but not limited to OpenRTB, OpenDirect, Native Ads API, Ads.txt, and all of Tech Lab’s Taxonomies. 

She got her start with the IAB Tech Lab as a working group participant via her role at GroupM as the Assoc. Director of Product Management on the Global Investment Systems team. She is a solution oriented process monster with varied experience on both the buy and sell side of the industry. She’s also a dad joke aficionado, avid reader, podcast junky, and boasts a 1,500+ day streak on Duolingo.