IAB Tech Lab Privacy & Addressability West Coast 2025

Frederick Jansen is the CTO at Choose K, a company that builds and deploys next-generation privacy-enhancing solutions. Prior to co-founding Choose K, Frederick was the CTO and co-founder of Nth Party (acquired by Magnite). There he worked on improving the privacy posture of adtech workflows, contributing to various standards with the IAB Tech Lab PETs Working Group.

Anthony Katsur is a media technology veteran with more than twenty-five years of executive leadership and technical experience at innovative technology companies in the digital media industry.

Most recently, Anthony was SVP, Strategy, Operations and Corporate Development at Nexstar Media Group, Inc., the largest local broadcaster in the United States. Anthony was responsible for overseeing strategy, technology platforms and corporate development across Nexstar’s portfolio of digital assets.

Prior to Nexstar, Anthony served as President of Sonobi, where he implemented their product and go to market strategy around people-based marketing. Anthony recruited, and led highly effective teams while driving strategic partnerships with leading media companies, agencies and brands.

Prior to Sonobi, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier, where he served as CEO. Earlier in his career, he joined DoubleClick via the acquisition of NetGravity where he lead multiple engineering divisions and also fulfilled several product leadership and general management roles.

Anthony is an active participant at industry conferences, speaking about the latest ends in advertising at the National Association of Broadcasters, AdAge’s Brand Summit, Advertising Week, Broadcasting & Cable, AdMonsters and GABBCON. He has been quoted on industry trends and provided thought leadership in The Wall Street Journal, AdAge, Adweek, AdExchanger, MediaPost, Econsultancy and Digiday, among others.

Neha Khanna leads responsibility & privacy for Meta’s business product marketing organization. Primary focus is to drive advertiser confidence in Meta’s approach to monetization with responsible data practices. Prior to this role, she led ads privacy at Google. Neha has over 18 years of experience in advertising and an MBA in Marketing. She is based in the Bay Area, California.

Rowena Lam is the Senior Director of Privacy & Data at IAB Tech Lab, where she spearheads the organization’s privacy initiatives. In this role, she oversees the development of critical specifications and resources, such as the Transparency & Consent Framework (TCF), the Global Privacy Platform (GPP), and the Accountability Platform. Her expertise extends to navigating the complex privacy regulations and their implications for the digital media ecosystem, despite not being a lawyer.

Previously, Rowena gained extensive experience in the casual games sector, where she was involved in creating free-to-play and ad-supported mobile and web games. She also played a key role in developing internal ad tech solutions to these games. Her career includes roles at Publishers Clearing House and Mobilityware, where she applied her deep industry knowledge to drive innovation and growth.

Amy Lawrence is Chief Privacy Officer and Head of Legal at SuperAwesome, where she leads global privacy strategy for technology and media products designed for young audiences. An expert in children’s privacy, Amy advises on how to build services and responsible advertising in compliance with COPPA, GDPR, state privacy laws, and age-appropriate design codes. Previously, she helped modernize the global privacy program and managed regulatory engagement at Epic Games. Amy began her career in private practice, focusing on privacy compliance in media and entertainment. She holds CIPP/US and CIPP/E certifications and is admitted to practice in California and New York.

Patrick McCarthy is SVP of Programmatic Monetization at People Inc. where he is responsible for the open market advertising business and ad technology partnerships. Before joining People Inc., Patrick held various executive roles in product management, marketing, and partnerships at AppNexus, Yahoo!, Right Media, and Palo Alto Software. Patrick is also a seed investor and is an active board member at SheerID and Pollinate.Patrick holds a Bachelor of Computer and Information Science from the University of Oregon.

Miguel is an experienced full stack engineer focusing on product development, architecture, and agile processes. He specializes in building for large-scale systems, data management platforms, and decentralized cryptographic protocols.

Miguel has a deep expertise in all aspects of the ad tech ecosystem, especially mobile and programmatic-driven initiatives.

Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising, ad operations, targeting solutions, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past, namely MRAID and Mobile Rising Stars specifications. At Yahoo, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader, consultant, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal, Yahoo, Say Media, Serus, Accenture, and PwC. Shailley has an MBA and Chemical engineering degrees.

Melinda Han Williams is the Chief Data Scientist at Dstillery, where she leads research and development for current and future AI-based targeting solutions. She is at the leading edge of applying machine learning and big data to drive extraordinary business outcomes in marketing and advertising, supervising the development of a new generation of targeting solutions to address brands’ evolving needs.

As an industry thought leader on data-driven marketing, Melinda is a frequent speaker at advertising and marketing industry events, and a sought-after advisor to the world’s largest media agencies and most innovative brands.

Before joining the adtech industry, Melinda was a physicist developing third-generation photovoltaics and studying electronic transport in nanostructured graphene devices. She is the inventor of 13 patents across physics and adtech. Her peer-reviewed journal publications have been cited over 10,000 times. Melinda holds degrees in Applied Math and Engineering Physics from the University of California at Berkeley and earned her Ph.D. in Applied Physics with distinction from Columbia University, where she held a National Science Foundation Graduate Research Fellowship.