Join us on March 5th for the IAB Tech Lab’s Q1 Council Meeting where we will discuss the core outputs from the 2020 Annual Leadership Meeting (ALM) with a core focus on our identity, transparency, and privacy conversations. We will also be discussing some of the foundational changes affecting our industry over the next few years and how Tech Lab plans to prioritize its work to address them.

Please note that no press is allowed for this meeting

AGENDA:

3:30-3:40 –  Introduction

3:40-4:45 –  Identity, Data, & Consumer Privacy: Harmonizing Privacy and Personalization in a Post-Cookie World

• Project Rearc – industry-wide collaboration to develop approaches that harmonize privacy and personalization in a post-cookie world

• DataLabel.org – efforts to apply transparency standards to the data supply chain
• Evolution of the content taxonomy to support privacy and brand safety
• Privacy Update: Transparency & Consent Framework 2.0 + CCPA

4:45-4:55 –  Programmatic Effectiveness

• Update on Anti-Ad Fraud initiatives: ads/app-ads.txt adoption updates
• Video Ad Requests – a new AdCOM specification (CATS) for non-RTB use cases

4:55-5:05 –  Programmatic Effectiveness

• Common Ad Transport Standard (CATS) – A new AdCOM based ad-request specification for Video Ads

5:05-5:25 –  Ad Experiences & Measurement

• Open Measurement SDK: API, compliance updates, enabling OM SDK for web buys in programmatic
• SafeFrame v2.0 update 

5:25-5:30 –  Closing Remarks

5:30-6:30 –  Networking

Hope to see you there!