On Thursday, August 20 from 8:30am-10:30am EST, we are partnering with IAB South Africa and their key partners to unpack Ad experiences and Measurement:
Multi-Channel & Multi-Environment Attribution. Key Note Address will be delivered by our very own Angelina Eng, Vice President, Measurement & Attribution.

The IAB Tech Lab engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Our portfolio of events bring together technology, product and engineering leaders that dive deeper into technology and operational best practices that drive our industry forward. As a result, Tech Lab events offer unparalleled reach to the leading influencers and decision-makers of our industry, at the forefront of innovation and digital advertising.

Tech Lab Virtual Open Forums provide 90+ minutes of interactive discussion, panels, and deep dives into the technical details of our industry and facilitate conversation between industry experts, attendees and IAB Tech Lab product experts to help translate difficult concepts and discuss some of the most pressing issues in our industry.