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Open Measurement Enters CTV

August 3, 2022 @ 2:00 PM - 3:15 PM EDT

The Open Measurement SDK (OM SDK) is coming soon to Connected TV (CTV).  With its success in Mobile App and Web Video, the IAB Tech Lab continues to work towards cross platform measurement with OM SDK for CTV.  The CTV expansion will bring the same consistent impression and viewability measurement signals to CTV environments, starting with Android TV and tvOS.

Learn more about new CTV events signals, including:

  • Identifying CTV Traffic: Know the environment in which a native app is running.
  • Last Activity: Signal that an event occurred indicating someone is “still watching”.
  • Display Connection Status: Understand when the TV display is off, but applications may still be running.
  • Video Pod Measurement: Enable measurement of video ad pods with gapless playback for “javascript” session types.

Watch the Recording

 

Agenda  (subject to change)

Time (ET) Session
2:00-2:05 PM Introduction

Jill Wittkopp, Senior Director of Product, IAB Tech Lab
2:05-2:15 PM Why Open Measurement?

Janelle De Rivera, Director of Product, Oracle Moat
2:15-2:25 PM Enhancements: CTV Measurement Features

Saar Paamoni, Vice President, Product Management, DoubleVerify
2:25-2:50 PM Integration Demo

Nathan Lehrer, Software Engineer, Google
2:50-3:00 PM Compliance

Jarrett Wold, Senior Director of Compliance, IAB Tech Lab
3:00-3:15 PM Q&A

 

Details

Date:
August 3, 2022
Time:
2:00 PM - 3:15 PM EDT

Venue

Webinar