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SOLD OUT – Privacy Tech Workshop for Lawyers and Cross-Functional Privacy Teams (Two-Day Virtual Event, Dec 12th, 1-3pm ET & Dec 13th, 1-3pm ET)(Paid Educational Course)
December 12, 2023 @ 1:00 PM - 3:00 PM EST
December 12 from 1pm-3pm ET & December 13 from 1pm-3pm ET
Lawyers and the cross-functional teams with privacy responsibilities need to have a thorough understanding of the technology that undergirds digital advertising, the tools leveraged for privacy compliance and what the future portends in this area. Join the IAB Tech Lab in this 5-hour workshop, where they will cover:
- How the digital supply chain works, what different industry segments do and their data flows;
- How consumer data is tracked, collected and used in digital advertising transactions, as well as how they relate to TCF and MSPA purposes;
- Different identity and data collection methods with detailed uses cases for campaign-level frequency capping on the web, look-a-likes in app, interest-based targeting and attribution across devices;
- Changes in the digital advertising status quo caused by operating systems, browsers, regulation and greater brands concern around “data leakage”;
- Evolution of privacy technologies, including PETS, seller defined audiences, clean rooms, multi-party computation, etc.
- Opportunities for different segments in the digital advertising industry to have privacy be more than a compliance obligation, but also an opportunity.
This learning and development course is not intended for audiences in the European Economic Area or the United Kingdom.
**This event will be two 2-hour sessions held over the course of two days
Pricing
Member Price: $700
Non-Member Price: $800
This event is sold out. We are not taking any more registrants at this time. Please check back next year as this course will be held in multiple cities in 2024.
Trainers:
Rowena Lam is the Senior Director of Privacy & Data at IAB Tech Lab, where she spearheads the organization’s privacy initiatives. In this role, she oversees the development of critical specifications and resources, such as the Transparency & Consent Framework (TCF), the Global Privacy Platform (GPP), and the Accountability Platform. Her expertise extends to navigating the complex privacy regulations and their implications for the digital media ecosystem, despite not being a lawyer.
Previously, Rowena gained extensive experience in the casual games sector, where she was involved in creating free-to-play and ad-supported mobile and web games. She also played a key role in developing internal ad tech solutions to these games. Her career includes roles at Publishers Clearing House and Mobilityware, where she applied her deep industry knowledge to drive innovation and growth.
Rowena Lam
Jared joins the IAB Tech Lab team to support the product development of privacy and addressability standards. Prior to joining Tech Lab, Jared spent the past decade at Dstillery and Permutive building products for both the buy and sell sides of the advertising ecosystem. Jared is a native Philadelphian with a shameless passion for the Eagles and all things Philly sports, and attended the University of Maryland which turned him into an avid Terrapin fan. In his spare time, you can find Jared in the mountains skiing, hiking, or camping.
Jared Moscow
Sponsor:
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