This event will introduce attendees to an innovative approach using Distributed Ledger Technology to anonymously manage user IDs while maintaining their privacy.

The methodology calls for new infrastructure that re-architects the internet continuing its foundations of decentralized computers but held together by Distributed Ledger technology.

A decentralized internet, requires a distributed ledger to hold itself together, more so when the cookies and the identifiers deprecate. Gowthaman Ragothaman from Aquillez will talk about a privacy-compliant solution that employs the use of blockchain and privacy-enhancing mechanisms such as federated learning and differential privacy to fill the gaps in cookie-based measurement.