IAB Tech Lab, the global digital advertising technical standards-setting body, has introduced the Data Deletion Request Framework as an essential addition to the Global Privacy Platform. This framework addresses the growing importance of data deletion requests in compliance with evolving consumer privacy rights and laws. Learn how this specification fills a critical gap in the industry and empowers stakeholders to manage data deletion requests effectively. Don’t miss the chance to participate in the public comment period.
Jared joins the IAB Tech Lab team to support the product development of privacy and addressability standards. Prior to joining Tech Lab, Jared spent the past decade at Dstillery and Permutive building products for both the buy and sell sides of the advertising ecosystem. Jared is a native Philadelphian with a shameless passion for the Eagles and all things Philly sports, and attended the University of Maryland which turned him into an avid Terrapin fan. In his spare time, you can find Jared in the mountains skiing, hiking, or camping.
Kale Smith manages the privacy products at Roku, spanning across ad integrity, consent management, and regulatory compliance. Prior to joining Roku, Kale led the privacy and identity strategy at Nielsen, tackling cookieless attribution and GDPR requirements to support a diverse range of global clients from television broadcasters, tech giants, and digital-native publishers. His experience launching Nielsen’s first CTV measurement platform has given him valuable insight into the intricacies of the shifting digital ecosystem and the challenges it faces. He lives in New York and holds an Electrical and Computer Engineering degree from Cornell University, where he worked in a behavioral economics lab researching the valuation of privacy.