Taxonomy Mapping Made AI Easy

IAB Tech Lab Taxonomies are a critical guardrail in ensuring that digital advertising partners speak the same language to each other, when trading audiences, ad products, and, above all, content. The Content Taxonomies have continued to evolve and expand as video has continued to grow, and the straightforward v1.0 is now v3.0 and features a much greater level of granularity.

Upgrading taxonomies can be daunting, since you have to undertake a thorough mapping exercise, even with the mapping tools that IAB Tech Lab has developed. AI can make this tedious task simple. Mixpeek, in conjunction with IAB Tech Lab has developed a tool to make your mapping upgrade “AI Easy”. In this webinar Mixpeek Founder and CEO Ethan Steininger, and Katie Shell from our Product Team will walk you through the open source mapper tool and explain why Taxonomies still matter in an Agentic world.