In today’s rapidly evolving digital landscape, the use of SDKs is ubiquitous, providing companies with the tools they need to enhance their applications. However, misconfiguration or improper use of SDKs can lead to regulatory scrutiny and litigation claims. Join our panel of privacy and SDK experts and the IAB Tech […]
From Connected TV to streaming apps on mobile devices, the TV industry is thinking about how to manage and deliver Video Everywhere, across every channel. Join IAB Tech Lab in NYC on December 7 for our third and final event of the Advanced TV: Binge Series. We'll focus […]
December 12 from 1pm-3pm ET & December 13 from 1pm-3pm ET Lawyers and the cross-functional teams with privacy responsibilities need to have a thorough understanding of the technology that undergirds digital advertising, the tools leveraged for privacy compliance and what the future portends in this area. Join the IAB Tech […]
December 12 from 1pm-3pm ET & December 13 from 1pm-3pm ET Lawyers and the cross-functional teams with privacy responsibilities need to have a thorough understanding of the technology that undergirds digital advertising, the tools leveraged for privacy compliance and what the future portends in this area. Join the IAB Tech […]
Join industry leaders to review updates to the OpenRTB 2.x specification made in 2023 that had material impact on the Programmatic Supply Chain. Process changes resulting from the first year of monthly releases have given way to the introduction of Provisional Attributes in addition to signal updates focused on ways […]
What is the Accountability Platform? Join this webinar to explore the Accountability Platform, a specification for open, auditable data structures and standard practices to detect miscommunication of user preference signals. Speakers:
On the first MadTech Webcast of 2024, ExchangeWire will be joined by IAB Tech Lab on February 13th, 2024 at 3pm GMT | 10am EST to discuss the recent findings from the Privacy Sandbox Fit Gap Analysis. Throughout this Webcast, they will discuss: - Privacy Sandbox Fit Gap Analysis study […]
On the next MadTech Webcast of 2024, ExchangeWire will be joined by IAB Tech Lab on March 5th, 2024 at 8:30AM IST | 11AM SGT | 2PM AEDT to discuss the recent findings from the Privacy Sandbox Fit Gap Analysis. Throughout this Webcast, they will discuss: - Privacy Sandbox Fit […]
The digital advertising industry is boldly taking on the challenge of navigating the complex landscape of privacy requirements, shaped by regional regulations and transformative technological shifts driven by industry giants such as Google, Apple, and Meta. This exclusive event is your gateway to an immersive experience, featuring deep-dive presentations, fireside […]
As part of our educational events for 2024, Tech Lab is hosting an event for agency investment and media buying teams to provide education on crucial Tech Lab technical standards that impact agencies and their brand clients, what problems they solve, what insights they produce, how to use them effectively, […]
This instructor-led, full-day training bridges the knowledge gap for non-technical professionals like privacy lawyers, cross-functional privacy teams and those drafting commercial contracts that need to get a deeper understanding of what happens to personal information when it traverses the digital ad supply chain. Note: This is not a CLE-eligible workshop […]
The Open Measurement SDK (OM SDK) is expanding its CTV footprint. With its success in Mobile App and Web Video, the IAB Tech Lab continues to work towards cross-platform measurement with OM SDK for CTV. The CTV expansion will bring the same consistent impression and viewability measurement signals to CTV […]
Step into a world of technological marvels as we unveil a mesmerizing showcase of IAB Tech Lab's greatest achievements spanning the last ten years. From groundbreaking standards like RTB to revolutionary innovations like the Global Privacy Platform, this discussion is bound to leave you spellbound, celebrating the extraordinary journey of […]
Step into a world of technological marvels as we unveil a mesmerizing showcase of IAB Tech Lab's greatest achievements spanning the last ten years. From groundbreaking standards like RTB to revolutionary innovations like the Global Privacy Platform, this discussion is bound to leave you spellbound, celebrating the extraordinary journey of […]
This instructor-led, full-day training bridges the knowledge gap for non-technical professionals like privacy lawyers, cross-functional privacy teams and those drafting commercial contracts that need to get a deeper understanding of what happens to personal information when it traverses the digital ad supply chain. Note: This is not a CLE-eligible workshop […]
Ever wished you had a way to track your CTV ads the way product sales are tracked across retail? The Ad Creative ID Framework (ACIF) is a game-changer for CTV advertising. ACIF's ad registration approach, similar to a UPC code, unlocks efficient campaign management and measurement for improved ROI. In […]
Learn all about the Ad Creative ID Framework, the VAST CTV Addendum, and the brave new world of ad formats and interactivity in CTV. Before we move on to build a better ecosystem of cross-platform video ad placement and measurement, we need to “get the small things right.” Learn how […]
Join us on September 26, 2024 for the IAB Tech Lab’s Council Meeting + Member Vote where we will discuss our 2024 releases to date and what you should expect from the rest of the year. We’ll cover releases across all of our strategic pillars including privacy, addressability & privacy […]
2024 has continued to challenge the digital advertising industry with ongoing privacy concerns and signal loss. Rapid changes in the landscape have even prompted us to update the name of this event since our sold-out NYC edition earlier this year due to recent announcements! Whatever the name, we are excited […]
This November, join the team at IAB Tech Lab, the unparalleled global authority setting technical standards in the digital media industry, for the annual IAB Tech Lab International Summit. From groundbreaking standards like RTB to revolutionary innovations like the Global Privacy Platform, the day’s discussions are bound to leave you […]
