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Tools & Utilities
Articles
- Tech Lab 2024 Scorecard: Scaling Standards, Driving Success
- Curated Audiences and launching the Curation Framework Working Group
- IAB Tech Lab Releases Programmatic CTV Genre Guidance Leveraging Content Taxonomy, Including Mappings for Upgrades for Public Comment
- Public Comment for Content 1.0 to Content 2.0 Mapping accelerated by donation from Subtextive
- Why Common Taxonomies are Key to Programmatic Efficiency and Growth