As the momentum and drive for a privacy first internet deepens and quickens, it is increasingly important for the digital advertising industry to stay ahead of the curve. Enter Privacy Enhancing Technologies (PETs), the future of our industry to enable the functions and processes we rely upon for digital advertising, with limited dependency […]

The deprecation of identifiers has been looming over our industry since 2020, inspiring large-scale innovation and collaboration within IAB Tech Lab working groups to evolve foundational technical standards and data currencies. Over the last two years a wide range of alternatives have been proposed. While it is clear that stakeholders […]