IAB TECH LAB SEEKING FEEDBACK FOR MOBILE APP SUPPORT FOR ADS.TXT June 6, 2018 Read the full release »
IAB Tech Lab Proposes Data Transparency Framework to Promote Responsible Audience Data Collection & Better Ad Experiences May 23, 2018 Read the full release »
IAB Tech Lab Launches Ads.txt Aggregator As Part of Ongoing Effort to Combat Ad Fraud May 9, 2018 Read the full release »
IAB Tech Lab & IAB Europe Release Pubvendors.json and Mobile App Specifications to Support Transparency & Consent Framework May 2, 2018 Read the full release »
IAB Europe and IAB Tech Lab Release Cross-Industry Transparency & Consent Framework for Adoption April 25, 2018 Read the full release »
IAB TECH LAB ACQUIRES DIGITRUST TO INCREASE GLOBAL ADOPTION OF NEUTRAL IDENTITY SERVICE DESIGNED TO IMPROVE CONSUMER EXPERIENCE AND PROTECT PRIVACY April 23, 2018 Read the full release »
IAB TECH LAB RELEASES OPEN MEASUREMENT SOFTWARE DEVELOPMENT KIT FOR MARKET ADOPTION & LAUNCHES COMPLIANCE PROGRAM TO FACILITATE ITS PROPER USE April 10, 2018 Read the full release »
IAB TECH LAB RELEASES ‘GUIDELINES FOR IDENTIFIER FOR ADVERTISING (IFA) ON OTT PLATFORMS’ FOR PUBLIC COMMENT April 3, 2018 Read the full release »
IAB Europe Releases GDPR Transparency & Consent Framework for Public Comment March 8, 2018 Read the full release »
IAB Tech Lab Launches New International Digital Measurement Compliance Program January 24, 2018 Read the full release »
IAB Tech Lab Introduces Digital Marketing Industry’s First Data Nomenclature to Facilitate Campaign Reporting Between Publishers, Agencies & Data Management Vendors January 12, 2018 Read the full release »
IAB TECH LAB RELEASES OPENDIRECT 2.0 FOR PUBLIC COMMENT TO IMPROVE THE BUYING & SELLING OF PREMIUM AUTOMATED GUARANTEED INVENTORY January 10, 2018 Read the full release »
Top Ad Trade Groups Offer Guidance on MRC’s Digital Audience-Based Measurement Standards December 7, 2017 Read the full release »
MRC, Joined by IAB Tech Lab and MMA, Announces Releases of Revised Ad Measurement Guidelines for Mobile In-App, Mobile Web, and Desktop Display October 31, 2017 Read the full release »
IAB TECH LAB RELEASES HEADER BIDDING TECHNOLOGY STANDARD FOR PUBLIC COMMENT June 15, 2017 Read the full release »
