Published March 2025
Ad Creative ID Framework v1.0 Final
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Tools & Utilities
Articles
- Beyond the Hype: Why On-Device AI is Ad Tech’s Untapped Frontier for Publishers
- Data Standards for the Agentic Age
- TCF Device Storage Duration & Access Disclosure v1.1 is open for public comments
- Attention Rewired: How AI Is Reshaping Consumer Behavior—and Why Standards Matter Now
- Fall 2025 Public Comment Period Now Open for Global Privacy Protocol and Data Deletion Request Framework Updates