Updated July 16, 2025– Version 1.1 of the PAIR Protocol. Learn more about the changes here.
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- AAMP 2.0 Release Brings Transaction-ready Buyer and Seller Agent SDKs
- The Contract Layer for Agentic Advertising
- Navigating the Agentic Frontier: The IAB Tech Lab 2026 Roadmap
- As AI Agents Transform Digital Advertising, Where’s the Privacy Architecture?
- The Quiet Backbone of AI: Taxonomies in an Agentic World