Webinar Replay: Content CoMP-ensation in an AI World
The advent of LLMs and AI bots has upended everything for Content Owners, Publishers, and Brands. Now non-human traffic is as important as human traffic, but with a different value proposition. Content Owners need new approaches to monetization and traffic management.
This webinar recording, featuring IAB Tech Lab’s Hillary Slattery and People Inc.’s SVP, Innovation Lindsay Van Kirk, explained the different strategies available to Content Owners for bot management, and how the CoMP (Content Monetization Protocols) API provides a framework for a marketplace to develop between AI Systems and Content Owners that rewards everyone.
