Webinar Replay: Streaming the Moment: Programmatic Goes LIVE!
CTV is all-in on Live Events and IAB Tech Lab is making it scalable with the Live Events Ad Playbook (LEAP) initiative. Our Sr. Director, Programmatic, Product Management, Hillary Slattery is joined by not one, but TWO expert Directors of Product Management from Freewheel – Gregory Sogorka and Huiqiong Chen to discuss the complexities of Live Events for Programmatic, and the industry roadmap for solving them, which starts with the Concurrent Streams API.
Learn more about the Live Event Ad Playbook (LEAP) initiative here.