Measurement underpins everything that we do. How many people saw my ad? Was it on the intended device? Which campaigns are driving outcomes and how do I optimize my media allocations to drive more?
This pillar focuses on full funnel measurement. We support impression measurement across channels through OM SDK, and we support outcome and conversion measurement through the ECAPI specification.
Measurement Standards and Software
| Tech Lab Specification | Description | Most Recent Release | Release Version | Working Group Responsible |
|---|---|---|---|---|
| Podcast Measurement Technical Guidelines | Sets a consistent set of podcast advertising metrics so that buyers and sellers can engage in a conversation about campaign strategy with confidence. | May 2024 | v2.2 | Podcast Technical Working Group |
| Open Measurement (OM) SDK | The Open Measurement Software Development Kit (OM SDK) is designed to facilitate third party viewability and verification measurement for ads served to web video, mobile app, and CTV environments. Now on v1.5 | June 2024 | v1.5 | Open Measurement Commit Group |
| Spiders and Bots | The IAB Spiders and Robots list helps companies identify automated traffic such as search engine crawlers, monitoring tools, and other nonhuman traffic that they don’t want showing up in their analytics and billable counts. | Monthly | Spiders and Bots Advisory Board |
Measurement Working Groups
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