OM SDK – Explained
Tech Lab’s VP of Product, Jill Wittkopp, along with experts from Google and Integral Ad Science (IAS) explain what Open Measurement (OM) SDK is, and why should want your CTV devices to use it (spoiler: it saves 1000s of hours of development and creates buyer confidence in your measurement outcomes!)
Learn more about OM SDK here.
CTV is the new frontier, and Streaming companies are moving quickly to enable programmatic advertising across their inventory. Consistent measurement is key to inspiring advertiser confidence. OM SDK provides a single integration point for measurement no matter the device, the app, or the language it was developed in. In turn this will send a measurement signal that is understood by providers in the same way that they recognize ads served on a webpage. Now Mobile Apps, CTV services and even web video players can meet the same measurement consistency and standards that webpages enjoy.
Make sure you ask if your video inventory provider supports OM SDK.