Webinar Replay:
The Accountability Platform Explained
Marc Le Maitre (Scanbuy) and Brian May (Dstillery) join Tech Lab’s Rowena Lam to explain the Accountability Platform.
The final version of the specification was released in November 2024 and can be accessed here.
The Accountability Platform is a specification for open, auditable data structures and standard practices to detect miscommunications and demonstrate, via standard data structures and reporting, accurate communications across the digital advertising supply chain of data use preference and restriction signals set by users and the digital properties they visit.