Tag: agentic advertising
A Milestone for the Agentic Advertising Ecosystem
The Agentic Real Time Framework (ARTF) v1.0 is now FINAL and ready for early adopters to fully implement
Operationalizing Agentic Audiences and AI-Driven Targeting
Overview of how Agentic Audiences and Vector Embeddings work and can be used today in OpenRTB
Agentic Advertising Matures with AAMP 2.3
AAMP 2.3 matures Agentic Advertising with Enterprise-Grade deployment and interoperability alongside built in trust and governance
The 400-Millisecond History: How Seventy Years of AI Built Modern Advertising
A history of AI in advertising and the lessons it can teach us about the need for standards in the agentic advertising future
AAMP 2.0 Release Brings Transaction-ready Buyer and Seller Agent SDKs
The AAMP 2.0 release includes Buyer and Seller Agent SDKs expanding to handle deals, further campaign automation and Agentic Audiences
Navigating the Agentic Frontier: The IAB Tech Lab 2026 Roadmap
At IAB Tech Lab, our 2026 Roadmap is designed to turn industry disruption into a durable foundation
Rebuilding Signal, Proving Privacy, and Preparing for Agentic Advertising at Signal Shift NYC 2026
IAB Tech Lab’s Signal Shift was in NYC on March 19 covering privacy considerations in the age of agentic advertising and signal loss
Introducing the IAB Tech Lab Agent Registry
IAB Tech Lab launches its Agent Registry as part of the Agentic Advertising Management Protocols
Framing the Agentic Advertising Management Protocols (AAMP) Initiative
Tech Lab CEO, Anthony Katsur, breaks down the Agentic Advertising Management Protocols (AAMP) and how it works with ARTF and other Standards